Services Project Management Four Essay Example | Topics and Well Written Essays - 3000 words

Administrations Project Management Four - Essay Example ful finish of any venture, and ties together different taking an interest segments of the task based on expectations over an arranged time span. Albeit an agreement perhaps composed or oral, the previous is overwhelmingly increasingly well known because of its near lastingness quality and certainty. Connections in any venture are characterized by a progression of contacts between the proprietor, the specialists, temporary workers, sub-contractual workers and sellers. There are other legitimately restricting records that may appear as MoUs (Memorandum of Understanding), understandings or LoIs (Letter of Intent), utilized between the proprietors and others contributing through products or administrations during and after the undertaking. In a structural designing and development situation, an agreement between the customer and any temporary worker infers stage-wise installment against a characterized arrangement of sequentially separated expectations from the customer where the procedure just as the item fulfills authoritatively characterized guidelines. Every one of these agreement sub-types have various points of interest and have an alternate level of hazard presentation to the customer and the temporary worker. It is in light of a legitimate concern for the venture for the right sort of agreement to be formulized so as to maintain a strategic distance from the 3 purposes behind disappointment of agreement release. We will talk about beneath each kind of agreement, the issues looked during the execution of such an agreement and strategies by which these issues can be managed to limit contact during venture execution. It is an understanding making a commitment on the temporary worker to finish fills in as appeared and indicated by drawings and reports, subject to coincidental and pre-mapped varieties, providing of all work, materials and gear to finish the contracted for work for a fixed sum subject to modifications and payable by the proprietor as a corresponding commitment either as a solitary installment or as a progression of installments activated by middle objectives during the venture. Unbreakable quality: A fixed value contract is

Binary Oppisition Essay -- Greek, Corinthian Women

Double Opposition In Greek catastrophe there are numerous subjects that are stood out from one another. This is known as paired restriction, which s characterized as a complexity of subjects that are the contrary shafts of one another. There are numerous contentions in Euripides’ Medea and Bacchae: maybe the three most prominent resistances are levelheaded versus silly, outsider versus locals, and cliché division of female and male. The principal paired inverse in Euripides plays are objective versus silly reasoning, his characters are changing continually inside the plays; there are two or three characters that stays in a balanced reasoning which they don't support any side of the contention. In Medea, Euripides indicated judicious thoroughly considering the Chorus, who are hitched Corinthian ladies; they loan Medea support in period of scarcity and offers guidance as a companion and not as adversary, when she would talk and act nonsensically (Medea 173-82). The Chorus agrees that â€Å"[Jason] wrongs and betrays† Medea by breaking their vow of marriage (Medea 131-42; 208, MLA unit 6 data from). In any case, they don't take it to the extraordinary speculation as Medea does and discloses to her that in the event that she goes through with her arrangements of vengeance that â€Å"no city, no companion, will feel sorry for [Medea’s] pain† (Medea 657-58). The Chorus even exhorts her that murder ing her youngsters and her foes isn't right and just to â€Å"give up [her] plan[s]† (Medea 813). Similarly, Euripides’ play the Bacchae has balanced and unreasonable scholars, they are Cadmus the old lord and Tiresias the prophet, and on the opposite of discerning is the nonsensical masterminds who are Pentheus the present ruler and Dionysus the god. Cadmus and Tiresias are the main two men who remain discerning all through the play. They concur that there is ... ...ety. In Euripides play Medea, she utilizes the generalization of lady to pick up trust, an additional day in Corinth, and what is anticipated from the people in the public eye. The discussion among Creon and Medea, â€Å"[he] orders [her] to go from this land,† yet Medea begins to utilize the compliant lady on the ruler as to increase a day. She advised the king† not to fear me, Creon, I haven’t the way to do damage to men who are the rulers,† and controlling lord to give her stay one more day access Corinth as a result of her kids to â€Å"have feel sorry for on them!† (271-356). Truth be told, Medea controls Jason by requesting that he take the children and not permitting them to be banished out of Corinth’s. Medea utilizes that even endowments â€Å"persuades the divine beings and that gold is more grounded than gold,† to confide in her in giving a blessing to his new lady of the hour as â€Å"[the] soul of karma is with her†¦ [to] develop her fortune more† (947-975).

Can You Buy Essay Online?

Can You Buy Essay Online?If you want to write an essay for college, you might be wondering if you can buy essay online. There are two methods you can use to get your essay writing. One is to get it written by an actual professor who can actually help you with your essay. Or you can do it yourself in order to save money and get your essay completed in a reasonable amount of time.One of the best ways to get a decent-quality essay written is to hire an expert writer. They will do research for you and then provide a detailed outline to you can follow their direction. For a more detailed outline, you can hire a freelance writer or freelance editor. These are also professionals who can assist you with the essay.One thing you need to understand about buying essays online is that they can be very costly. Many online stores allow people to pay an extra fee to have a custom essay created for them. This usually involves a pre-determined amount of words, punctuation, grammar, and formatting.You will have to decide if this is something you want to do to save money or if you want to create your own essay. With a custom essay, you have complete control over every aspect of the essay. You can make all the formatting, grammar, and paragraph structure your own. If you go this route, it will take longer because you have to find and gather all the information you need.If you do decide to create your own personal essay, you will have to find many of the sources for your essays online. Fortunately, the Internet offers hundreds of high-quality essays online.While you can always find free essays online, these are often not the best essays. Most of the essays are poorly written and that can cost you a lot of money. The best essay websites will offer you a copy of the writer's file so you can check the quality of the writing before you pay for it.Regardless of which way you choose to buy essay online, one thing you need to realize is that you will have to spend some time to create your essay. A good writer will spend hours carefully composing their essay.

Writing a Law School Resume Length, Formatting, Sections

Your law school resume is an important element of your application. While not all schools require resumes, many top schools do, and those that don’t often allow applicants to submit a resume as supplemental information. A resume for law school should be different from a job resume. In particular, the law school resume should contain significantly more detail than a standard employment resume. The most important elements to emphasize in a resume for law school are your academic achievements, so make sure those are featured prominently on your resume. Length and Formatting Resumes for law school should be a maximum of one to two pages in length. According to Stanford Laws admissions site, Stanford requires a one-to-two page resume describing your academic, extracurricular and professional activities. The University of Chicago Laws admissions team offers a bit more leeway, stating, You can go into more detail than you would in a typical resume for employment (use your judgment though; very rarely does one need more than 2-3 pages). The resume format and style must be professional and should include headings for each section, bulleted details, and dates and locations for each activity. Choose an easy-to-read font and include standard margins at the top, bottom, and sides of each page of your resume. What to Include Since your educational experience is the most important element of your resume to potential law schools, the first section immediately below your name and contact information should be education. The sections that follow education can be adjusted to suit your personal experience. Most students list awards and honors; employment, internships, or research experience; leadership or volunteer experience; publications; and skills and interests. Consider the law schools to which you’re applying, and make sure that you highlight qualifications you possess that are important to those schools. Don’t include objectives or lists of professional qualifications, as these items are not relevant to the law school resume. Its also best to avoid accomplishments from your high school resume and instead focus on qualifications and experiences gained during and after college. The following sections are often included in law school resumes. Be sure to include only those sections that are applicable to you, and modify or remove any sections that do not apply. Education List the college institution, location (city and state), degree or certificate earned including majors and minors, and the year earned. If you didn’t earn a degree or certificate, list the dates of attendance. You can also include study abroad experiences within the education section. List your overall undergraduate GPA and GPA in your major for each institution attended (especially if higher than your overall GPA). Honors/Awards/Scholarships List any honors, awards, and scholarships you achieved during college as well as the year(s) you earned them. These can include deans list, Latin honors, and major scholarships or recognition. Employment/Research/Internship Experience List your position, the name of the employer, location (city and state), and the dates you were employed. Include your specific duties under each employer, making sure to note any recognition or special achievements (e.g., increased sales by 30% in the first year as a section manager). By quantifying your work for each organization, youll make it easier for the admissions team to see what you contributed. Always start your job descriptions with strong action words (directed, led, mentored, organized) to convey purpose and direction. Other items to include in an experience section are research work and internships. Similar to employment, include the position held, the name of your direct supervisor, dates you worked on each project, your specific duties, and notable accolades. Leadership/Volunteer Work If you held positions of leadership on campus or in outside organizations, be sure to detail these in your resume. Similar to work experience, include the leadership position held, the name of the organization, dates you held the position, your specific roles, and important accomplishments. Volunteer work is particularly impressive on a law school resume. Just like paid work experience, consistent volunteering shows a strong work ethic as well as community engagement. Make sure to include each volunteer experience and include the name of the organization, duties performed, and dates of service. Publications This section should list any publication credits you have earned during college. It may include your thesis, if published, newspaper bylines, and other personal writing that has been published in on-campus or off-campus publications. Skills/Interests In this section, you can list foreign languages, membership in organizations, and extracurricular activities that are important to you. Some applicants also use this section to list their technical proficiencies including advanced computer skills. If there is something that you have participated in for a long time, or in which you possess particularly high level skills, be sure to indicate so in this section.

The Financial Crisis Of 2008 - 1326 Words

were reaping the rewards while taxpayers were inheriting the risk. In 1993 Congress met the opposition half way by slowly incorporating direct federal loans but still keeping guarantees in place for the banks. After the financial crisis of 2008, President Obama completely eliminated the middleman and fully implemented direct student loans (Kingkade). Although this stopped large banks from profiting off of government backed loans, it still didn’t reduce the supply of loans or the ease of obtaining them. Availability of Credit As tuition has been on the steady rise, student debt to finance the education has been increasing exponentially. As stated above, this is the main driving for behind the higher education bubble. Nicholas Hillman of the University of Wisconsin cites four primary changes that are responsible for the increased amount of student borrowing. The first one being a change in federal aid policy that decreased spending on federal grants and increased loan eligibility. This enables students to borrow more by decreasing interest rates, raising the federal loan cap, and expanding the eligibility for Stafford loans. Secondly, enrollment has been increasing, specifically for for-profit institutions. Adding to this, a cut in state funding has increased tuition resulting in students needing to borrow more to cover the difference. Lastly, median housing income has been on the decline since 2005, which again results in a need for students to borrow to cover theShow MoreRelatedThe Financial Crisis Of 20 081384 Words   |  6 PagesThe turmoil in the financial markets also known as the financial crisis of 2008 was considered the worst financial crisis since the Great Depression. Many areas of the United States suffered. The housing market plummeted and as a result of that, many evictions occurred, as well as foreclosures and unemployment. Leading up to the financial crash, most of the money that was made by investors was based on people speculating on investments like real estate, stocks, debt buying, and complex investmentRead MoreThe Financial Crisis Of 20081747 Words   |  7 PagesThe economic crisis of 2008 was one for the ages, it changed the world of investing forever. That year, the stock market crashed, bank failures and the infamous wall street bailout that can all be traced back to the subprime mortgage crisis.. The 2008 economic crisis rocked the global economy for the worst, and to this day the United States is trying to recover from the impact that the crisis had. In order to understand why exactly the banks failed people have to understand the subprime mortgageRead MoreThe Financial Crisis Of 20081817 Words   |  8 PagesThe financial crisis of 2008 did not arise by chance. The meltdown was precipitated by systematic striping away of the New Deal era policies of bank regulation. Most notable of these deregulatory acts was that of the Gramm-Leach-Bliley Act of 1999. This bill repealed the legislation which held commercial banks and investment banks separate. As the beginning of the 21 century approached many bankers clamored for an end to the policy of the â€Å"firewall† between Investment and commercial banks. Gramm-Leach-BlileyRead MoreFinancial Crisis 20085972 Words   |  24 PagesCORPORATE FINANCE THE GLOBAL FINANCIAL CRISIS 2008 Group’s member:Nguyá »â€¦n NhÆ ° Nam (C)Phan Thu AnNguyá »â€¦n Thà ¹y DungHoà  ng Bà ¡ SÆ ¡nNgà ´ Thá »â€¹ à nh Tuyá º ¿tDate: 28/11/2014 | AbstractIn 2008 the world was fell into the worst financial crisis since the Great Depression of 1929-1933. Although this crisis has gone, however, its consequences for the economy of many countries is very serious, even now many nations are still struggling to escape difficulty. 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The financial crisis of 2008 was the worst financial crisis since the Great Depression; ultimately coalescing into the largest bankruptcies in world history--approximately 30 million people lost their jobs, trillions of dollars in wealth diminished, and millions ofRead MoreThe Financial Crisis Of 20081689 Words   |  7 PagesOur society seems to doing well since the financial crisis of 2008. The country is recovering from the Great Recession, unemployment is down and the global domestic product is up. People have jobs and are paying taxes. President Obama lowered our budget deficit and promised to make healthcare more available to all. On average, America is well on its way to recovery. But what about the people that slipped through the cracks of the financial stimulus pl an? These are the people that lost their jobsRead MoreThe Financial Crisis Of 2008 Essay2553 Words   |  11 PagesWhen you think of the 2008 financial crisis that affected not just the US economy, but the world as a whole, most average middle-class Americans won’t really know what triggered this economic disaster. Most will probably blame, and rightfully so, those large corporations on Wall Street. These corporations, which deal with insanely large amounts of money, will always be wary of their stocks decreasing. But they also know that 99% of the time, everything will go back to normal in the future. What theyRead MoreThe Financial Crisis Of 20082083 Words   |  9 PagesEver since the economic virus called â€Å"negative interest rates† scattered over European and later Japanese banks, our economic system has been the most unstable since the financial crisis of 2008. The virus, negative interest rates, is a concept in which the central bank charges interest in bor rowing money and holding an account. It was brought forth in efforts to increase economic growth by giving commercial banks a tax on the large amount of reserves they hold in the bank. In other words, commercialRead MoreThe Financial Crisis Of 20081341 Words   |  6 PagesThe financial crisis of 2008 was the worst economic disaster since the Great Depression. It caused the collapse, take over, merging, or buying out of financial services firms and banks such as, Lehman Brothers, Merill Lynch, Wells Fargo, Goldman Sachs, AIG, Royal Bank of Scotland, Fannie Mae and Freddie Mac. The â€Å"Big Three† credit rating agencies, Standard Poor’s, Moody’s, and Fitch Ratings, were at the helm of the financial crisis of 2008 because they were all found of wrongly assigning triple-

Brand Building Strategy and Customer Buying Decision - Myassignmenthel

Question: Discuss about the Brand Building Strategy and Customer Buying Decision. Answer: Introduction: Marketing is a very important role which the marketing managers in the multinational companies undertake to ensure strong businesses of the companies. The marketing activities have several significances to the MNC companies. First, it helps them to market their products which generate revenue. Secondly, they can channelize this revenue towards achievement of future growth. The assignment would take into account marketing of the Sri Lankan arm of the British Dutch company Unilever, Unilever Sri Lanka. The paper would first delve into the external and internal market analysis of Unilever Sri Lanka through PESTEL and SWOT respectively. Then the next section would explore the segmentation, targeting and positioning of the multinational fast moving consumer goods manufacturing company. The third section would explore the present market performance of Unilever Sri Lanka to predict its future business generation (UnileverSrilanka.com 2018). The next section would be an Ansoff matrix analysi s of the companys present and prospective product line. The fifth section would be a marketing mix and an action plan drawing from the previous discussions. The final section would point out how every department and branch of Unilever operate in an integrated manner to give the company its enviable position it holds in the FMCG market. Market environment of Unilever Sri Lanka: Internal Organizational Environment (SWOT) The internal organizational environment of Unilever Sri Lanka can be explained in the form of a SWOT Analysis. STRENGTH 1. Multinational company has strong global presence. 2. The quality of the Unilever Sri Lanka products has its reputation. 3. Having a good distribution network universally. 4. Having a good consumer satisfaction. 5. Products must be promoted strongly with strategies. WEAKNESSES 1. Logistics charges get higher because of the vast geographically dispersed market. 2. Lower revenue generation compared to promotional cost adds to the cost of production. 3. There is a down curve in the sales growth if compared to other competitors of the market. 4. The alternative products of the competitors might be satisfying the customers more. OPPORTUNITIES 1. Extension of product line is necessary. 2. The organic product line must be strengthened. 3. The products must be down stretched. 4. Strengthening of the brands is essential. 5. Localizing the appeal of the products. THREATS 1. The presence of the strong competitors in almost all the markets acts as a threat. For example, Nestle and PG. 2. Emerging of strong local competitors in the market. External Market Environment (PEST) A PEST Analysis is used to recognize the external market environment of Unilever Sri Lanka. POLITICAL 1. Sri Lanka is politically strong and stable and promotes market expansions by liberal trade policies. 2. The government determines the operations of the corporate sectors by forming laws and regulations. 3. Legislation is levied such as discrimination laws and minimum wages ECONOMIC 1. The national and global interest rate and fiscal policies are set around the economic conditions. 2. Organizations must respond to the economic conditions and the behavior of the stakeholder. 3. In developing countries, the cheap labor affects the competitiveness of the products from the developed countries. SOCIAL 1. The alteration in the population of the country has a direct impact on the corporate sectors (Greenspan 2015). 2. Changes in the birth and death rate will result in greater competition and decrease in the demand. TECHNOLOGICAL 1. Technological advancements help in sharing and protecting the data of the companies. 2. Advance manufacturing technologies enables mass production of high quality goods and reduces the cost of production. Operational Constraints The constraints of the organization are the local competitors who are available in the market. The presence of the strong competitors in the market affects the sale and demand of the company. Brands like Nestle and PG are considered to be as strong brands in the market as Unilever. Segmentation, Targeting and Positioning of Unilever Sri Lanka: The following are the segmentation, targeting and positioning of Unilever Sri Lanka in the Sri Lankan market: Segmentation: Unilever uses a powerful segmentation strategy to segment its market of Sri Lanka to sell its products. The first segmentation strategy which the company uses is geographical segmentation. The products like Lux, especially the low price variants are sold in the rural areas whereas the expensive products like Dove and Lakme are available mostly in cities where customers have sufficient disposable income to buy expensive skin products. The second segmentation category consists of segmenting market based on lifestyle. For example, Lifebuoy promotes the healthy lifestyle habit of washing hands before having food. Axe is meant for young and middle aged male consumers who like taking care of themselves. Again, the main consumer segment consuming Lakme consist of modern women who consider using cosmetics to take care of themselves. The multinational company also segments its market based on gender (Verma, Malhotra and Halady Rao 2017). For example, Axe targets male customers while Lakme is a flagship brand targeting modern female consumers. This analysis shows that Unilever Sri Lanka segments its market on the basis of geography, income, gender and lifestyle. Targeting: The targeting strategy of Unilever Sri Lanka is well aligned with its segmentation strategy. The multinational company targets consumers belonging mostly to the middle and upper middle class society. The products of the company are priced according to their target markets. For example, Lakme targets the upper class and middle class women. The product line of Lakme consists of makeup, skincare, Lakme Salon and Lakme Fashion Week (LFW). Thus the target markets of Lakme consist of end consumers, salons and fashion designers who participate in LFW (Munasinghe and Dissanayake 2017). Again, the target consumers of Elle 18, which is another beauty brand, owned by Unilever targets the young consumers and its products are less expensive compared to Lakme. This analysis shows that Unilever Sri Lanka targets both upper and middle class consumers using appropriate products and pricing strategies. Positioning: Unilever Sri Lanka positions itself as a multinational company which offers its consumers high quality products at their convenient prices. For example, Magnum is the premium ice cream brand owned by Unilever which is expensive and targets the upper class consumers. Again, the Kwality Walls Mango zap ice-cream is very affordable to the lower class consumers. Unilever follows pricing strategies to suit needs of both upper and lower class consumers using the same brand (Dissanayake 2015). For example, Lux, the beauty soap brand the company owns is available in both low priced variants and high priced variants. Thus, it can be inferred from the discussion that Unilever uses the products and pricing strategies to position itself in the emerging market of Sri Lanka. The multinational company is capable of catering to the needs of the lower, middle and the upper class consumers. Marketing Performance of Unilever Sri Lanka: Unilever Sri Lanka is considered to be a multinational consumer product manufacturing giant operating in over hundred countries globally. Figure 1: Share Index of Unilever Sri Lanka as on 22nd February, 2018 at 12:26pm (Source: nasdaq.com 2018) As it can be observed from the above graph, the products of Unilever Sri Lanka have been rising consistently since 2014. Despite the threats of the competitors in the market, Unilever Sri Lanka has maintained its position in the market and have improved as well. Unilever Sri Lanka has four categories of products, which includes personal care, home care, food products and water purifier (Lockrey 2015). Under all these categories, along with Unilever Sri Lanka other there are other existing brands in the market. The sale of the competitors has not affected the sales and profit growth and margin of Unilever Sri Lanka in Sri Lanka. Therefore, keeping the last five years graph in mind it can be predicted that Unilever Sri Lanka will keep rising in the coming 3 years and so will its goodwill (Geethanga and Dissanayake 2014). Figure 2: Annual net profit of Unilever Sri Lanka (Source: Unilever Srilanka.com. 2018) Unilever Sri Lanka is a company that has developed and grown over the years as observed above. Now by viewing the net profit sales in the above of the products of the Unilever Sri Lanka, it can be predicted and assumed that the sales rate will also rise. It can be determined that Unilever Sri Lanka will be consistent with its product variations and profit margin. The existing products will be consistent in the market because of its goodwill and will not be affected by the competitors (Grant 2016). The company is strengthening its market position by introducing upgraded versions of its existing and new products. This analysis clearly shows that the company is going to experience a steady growth in the coming three years. Therefore, it can be concluded that Unilever Sri Lanka will remain constant in the future of the market situation in Sri Lanka. Unilever Sri Lanka is known for the quality of the brands. Unilever Sri Lanka has been in the market for a long time and can retain its posi tion in the Sri Lanka (Hopkins and Gross 2015). Ansoff matrix of Unilever: Ansoff matrix is a tool which Unilever Sri Lanka uses to determine its future business strategies to strengthen its market and maximise its revenue generation. The matrix has four quadrants namely, market development, market penetration, product development and diversification. The multinational FMCG company assesses the risks of both its existing and new markets and makes appropriate marketing strategies to counteract the risks. The below analysis would study the future marketing strategies of Unilever Sri Lanka in the coming three years with reference to the Sri Lankan market (Callen et al. 2014). Market development: The market development strategies consist of expanding into new markets using its existing products. Unilever uses niche marketing strategy to develop its markets in different market segments within Sri Lanka. The company introduces low price variants of products like Dove soap and Lux soap in low income areas of Sri Lanka. Again, Sunsilk shampoo products are made available in smaller packages which are more affordable for the low income people in towns and villages in Sri Lanka. Unilever then gradually introduces its more expensive products like high variants of Dove in these towns as the income of the people increases. It is this aggressive market development strategy of the company which has made its products the leading brands in both affluent and the emerging markets within Sri Lanka (Guilln and Capron 2016). The risk involved in this strategy revolves around failed product launches and resultant losses from these failures. Market penetration: The penetration strategy consists of growing in the existing markets using existing products. Unilever to achieve higher degree of market penetration uses two strategies. The aims of these strategies are to counteract both international competitors like PG and the emerging Sri Lankan FMCG companies. Unilever conducts continuous research and development to bring about new improved versions of its existing products. For example, the company keeps on introducing new versions of Cornetto, the ice cream the company owns under the brand Kwality Walls. Again, the company uses market penetration by making similar products available for different variants to suit the needs of different consumer segment. For example, Lakme products are available suiting the needs of both women participating in festive occasions and corporate meetings. (Pradhan et al. 2014) The second market penetration strategy which Unilever Sri Lanka uses to strengthen its position in the country against its competitors is niche marketing. The company introduces different variants of the same product to serve more specific needs of the consumers. For example, Clear, the anti-dandruff shampoo brand owned by Unilever are available in variants like Complete Scalp Care and Hydration Fix Shampoo. The primary consumer segments of the Clear brand consist of men and women who use anti-dandruff shampoo to care for their hair (Subbaiah and Bharathi 2017). Then the company goes on to cater to the deeper needs of these consumers. The Complete Scalp Care variant caters to the needs of consumers who require scalp skincare alongside the basic anti-dandruff treatment. The Hydration Fix variant caters to the needs of the consumers to hydrate their scalps. This niche marketing strategy of Unilever has boosted its market position in the Sri Lankan market (Anselmsson and Bondesson 2015) . The risk which Unilever Sri Lank may face in market penetration is loss due to failed niche marketing strategies. If the niche products are not accepted in the market, the company would suffer huge losses. Product development: Product development is the next marketing strategy used by Unilever Sri Lanka to maintain its market position. The product development strategy consists of introducing new products targeting existing consumer base. Unilever in response to the changing needs of the consumers keeps on introducing new products in its existing markets. The multinational company introduces new products which helps it to counteract challenges from its competitors. For example, Unilever Sri Lanka introduced Surf Excel in the countrys market in 1993. The brand power and consumer loyalty of Surf Excel has increased in Sri Lanka. The company can also introduce new products like Tresemme range of shampoos in the market to cater to the needs of the female customers who seek professional care for their hair (Benur and Bramwell 2015). The risk which Unilever Sri Lank can encounter while adopting this strategy in the market is presence of strong competitors at both local and international levels which sell similar products. They would eat into the market and profit generation of these products, thus causing losses or lowering the profit of the company. Diversification: The diversification strategy of Unilever consists of growing market by introducing new offerings in new markets. The company offers more products in its developed European and American markets. The above figure shows that range of products which Unilever sells in the developed markets like the USA and Sri Lanka. It can be pointed out that in the African market; the company sells far less products owing to the low profitability of the market. This shows that Unilever Sri Lanka must enter these less developed markets with new products (Hasan 2015). This diversification strategy would lend the company stronger position globally. One can say from the analysis of the product line of Unilever Sri Lanka that the company has strong presence in the personal care segment and weak in the food product segment, especially dairy products. Thus, the company must diversify towards acquiring more food product brands as its diversification strategy. This would help Unilever Sri Lanka improve its sales (unileverusa.com 2018). The third figure below shows that the turnover Unilever has earned from personal care products have increased while the turnover earned from food products shows a decrease. The refreshments and home care products show steady share in the turnover. One can predict from the figure that Unilever can expect more sales and profit generation from these product segments based on the figure projected below. Unilever Sri Lanka can use its root level strategies like opening rural shops and employing sales forces especially trained to sell products in under-developed markets like Africa to boost its sales (Hashai 2015). The company projects a sales growth in Sri Lanka along with reduction in carbon and water footprints, thus aiming to gain higher sustainability and cost cutting in the coming 3 years and as projected in the project plan discussed later. A risk assessment of the diversification strategy shows that Unilever Australia would face the financial risks due to the lack of economic development and political disturbances in these African countries. The lack of awareness about MNC products in the rural population and lack of storage facilities also pose risk to business of Unilever Sri Lanka in these markets. Existing markets Market Development: Low priced variants of Dove, Lakme etc Diversification: Introducing new products in new markets New markets Market Penetration: Lakme products bridal range and corporate range Product development: Tresemme Existing products New products Figure 4. Figure showing Ansoff Matrix of Unilever Sri Lanka (Source: Author) Marketing Mix Analysis The 7 Ps of the Marketing Mix of Unilever in Sri Lanka deals with the following: 1. Product A product is referred to an item that satisfies the wants of a consumer. Every product is subjected to a life-cycle which consists of a growth phase followed by a phase of maturity. It is the duty of the marketer to do a careful research on the life cycle of the product since their focus and attention are on different challenges. The marketer should also consider the product mix (Hasan 2015). The marketers have the power to expand the present product mix by increasing the number of product lines. A products development strategies should also be implemented by the marketer Price The price is the amount that a customer pays for purchasing the product. Price plays a significant role since the companys profit is determined by it. The price of the Unilever products in Sri Lanka have been consistent and satisfying its loyal consumers. Setting the price of a product is a form of marketing strategy since the elasticity of the product depends on it. Such a price should be set that will complement the other elements of the marketing mix (Benur and Bramwell 2015). Promotion Promotion of the products symbolize the tools of communication that a marketer might use to supply information to the various parties about the product. Promotion of a product is executed by various ways, which includes public relations, media, advertising and personal selling. Advertising of products is communicated in a paid form as in commercials, cinema and radio. For promotion of a product, the sales staff generally plays an essential role in the public relations. Therefore, these tools promote the products of Unilever Srilanka (Hashai 2015). Place Place refers to providing the product at a place that is expedient for consumers to access. Distribution of the products depends on the place as well. Unilever in Sri Lanka has been constant and consumers have also been loyal towards the brand. Plenty of strategies are applied such as selective, intensive, exclusive and franchising distribution. The marketer uses these various strategies to complement the other aspects of the marketing mix (Subbaiah and Bharathi 2017). People A significant component to any service provision defines the usage of appropriate staff and people. The consumers of Sri Lanka are referred to as the people who purchase the products of Unilever, make judgments, and deliver feedback of the service. Recruiting the right staff and providing them proper training in the delivery of their service is important for obtaining an advantage (Benur and Bramwell 2015). Process The supply chains of the products of Unilever is smooth and therefore there are no chances of loopholes. The processing of the products starts with the manufacturing and distributing it globally. Due to the smooth supply chain, no disturbances are caused in the process. This results in the consistent growth of sales and profit in the products of Unilever Sri Lanka (Hashai 2015). Physical Evidence The products of Unilever is easily accessible in all the stores globally that includes shopping malls and retail stores. Consumers can directly go up to the stores and purchase it. This way the consumers can also submit their feedback to the company directly. Online visibility on e-commerce websites also makes the brand and products physically evident to every consumer out there. The brand value of the Unilever products is strong and stable and the company owns some of the biggest brands in the global FMCG Market (Anselmsson and Bondesson 2015). Development of action plan: The above discussion brings to light several issues regarding marketing of the products of Unilever Sri Lanka which requires development of an action plan to market its products. The following is the action plan which would be taken in account to market the products of Unilever Sri Lanka in the country: Conducting a PESTEL analysis and SWOT analysis: 6 months each The first action would be conducting a PESTEL analysis of the Sri Lankan market. This would allow the company to recognise the market changes like emergence of new competitors and new laws. This would take around 6 months. The outcome of the PESTEL analysis would be used to conduct a SWOT analysis of Unilever Sri Lanka. This would help the company to recognise its own strengths and weaknesses. The SWOT analysis would take another 6 months which means this activity would take around 12 months. Using market penetration (Ansoff matrix): 6 months The second activity would be introducing the existing products more aggressively in the Sri Lankan market. This would continue simultaneously with the PESTEL and SWOT analysis. This is because it would help the company to earn revenue which it can channelize towards this marketing activity. Employ a advertising service agency: 1 year Unilever Sri Lanka along with the PESTEL, SWOT and market penetration activities should employ an advertising agency which would advertise its products all over Sri Lanka. The firm should advertise the products of Unilever in new and innovative ways to create fresh appeal among the customers. This would result in more intense promotion of the products that would help the company generate more demand. This activity can be aligned with activity 2 to generate more revenue. Strengthen online presence: 1 year The fourth activity which Unilever Sri Lanka can undertake to strengthen marketing of its products is to strengthen its online presence. The company should make more products available online to be able to receive orders online. This would enable to reach out to more customers than its physical outlets and retailers. This would generate huge revenue which the company can channelize towards strengthening its business. Acquiring local diary brands of Sri Lanka: 3 years The PESTEL analysis would enable the Unilever to locate its newly emerging competitors including the local companies. As pointed out in the Ansoff matrix analysis that Unilever Sri Lanka has strong presence in personal care segment but weak presence in the food segment, especially dairy products. This means that the company should acquire its strong local competitors. This strategy would enable the company to lessen local competition from the emerging companies it would face in Sri Lanka in the coming 3 years. Introduce new products: 6 months Unilever Sri Lanka should introduce new products in the Sri Lankan market. This would enable the company to attract new consumers. The new products must be suited to the positioning of Unilever in the country of a company capable of catering to the lower class consumers as well. The new products can be low priced versions of Lakme products under new labels or traditional milk products of Sri Lanka (following activity 5). The outcome of the project would be stronger marketing of Unilever products to boost its revenue generation in the coming years. The second outcome would be strengthening of the position of Unilever Sri Lanka in the country (Gantt chart). The cross functional dependencies of Unilever Sri Lanka Unilever is a brand that is known for its quality globally. It has an apex head and other subsidiaries all across the world. Various departments look after the individual section of the company. When an alteration occurs in one department, other departments should be informed and updated about it. The Apex department needs to pass on the changes to all the other departments. If not all the departments are informed on time, the changes cannot be made immediately (Hashai 2015). Unilever being a global company includes departments like manufacturing, finance, distribution and legal. Therefore, if the budgets are not prepared then the prices cannot be tagged for the consumers. These changes can occur due to the weather, consumers and other issues. Unilever always satisfies the wants and demands of their customers. Their products are updated with the weather such as for during winter they have separate skin products that are consumed by the customers. Therefore, all these changes in the p roducts are distributed to all the retail shops and shopping malls. Unilever must also update their products online as it has consumers who belong from other countries. Products must be available online for the purchasers residing outside Sri Lanka (Kot and Brzezinski 2015). Therefore, efforts and coordination of all the departments of the organization results in the profit and goodwill. Being a globally known company, its aim is to keep is position constant in the market by being aware of all the competitors in the market. If the government has imposed any new amended law and tax on the products, it will be the duty of the legal department to inform the management department. Thereafter, the management department must circulate it to the finance department since the price of the product will get affected to some extent. For keeping their loyal consumers updated and aware of the new products of the company, it must promote and advertise it. Advertisement with the help of media and o ther resources will keep the brand name and value intact (Pereira, Munjal and Nandakumar 2016). However, the cross functional dependencies of Unilever in Sri Lanka will result in the success of the company and its products. Thus, this analysis shows that the integration of all the departments of Unilever Sri Lanka and all its foreign counter parts work in unison to ensure that the company operates efficiently and maintain its high market position in the country. Conclusion: One can derive several conclusions from the analysis. First, Unilever Sri Lanka has a very strong presence in the Sri Lankan FMCG market. Second, the company generates huge revenue both from Sri Lanka and abroad. Unilever is supported by a vast investor base which provides the company with its robust financial strength. This financial strength is also evident from the graphs shown above. Third, Unilever has a strong product line with a very strong presence in the personal care segment. The company has weak presence in the food market especially in the dairy segment. This points out to the issue which have been covered in the activity. The aim is to strengthen the market position of Unilever Sri Lanka in the coming 3 years. One such strategy which has come out from the activity is acquisition of a leading local dairy brand in Sri Lanka. This would ensure that reduction of competition for Unilever Sri Lanka and strengthening of position. The company should aim to generate more revenue by serving larger group of customers. References: Anselmsson, J. and Bondesson, N., 2015. Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG. Journal of Retailing and Consumer Services, 25, pp.58-70. Benur, A.M. and Bramwell, B., 2015. Tourism product development and product diversification in destinations. Tourism Management, 50, pp.213-224. Callen, M.T., Cherif, R., Hasanov, F., Hegazy, M.A. and Khandelwal, P., 2014. Economic diversification in the GCC: Past, present, and future. International Monetary Fund. Dissanayake, D.M.R., 2015. Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka. Geethanga, P.L.P. and Dissanayake, D.M.R., 2014. Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Greenspan, R., 2015. Walmart: Five forces analysis (Porters model).Panamore Institute. Guilln, M.F. and Capron, L., 2016. State capacity, minority shareholder protections, and stock market development. Administrative Science Quarterly, 61(1), pp.125-160. Hasan, M.M., 2015. Marketing Analysis of Unilever.Total Quality Management,11, p.13. Hashai, N., 2015. Within?industry diversification and firm performancean S?shaped hypothesis. Strategic Management Journal, 36(9), pp.1378-1400. Hopkins, W.E. and Gross, M.A., 2015. Absorptive capacity: a proposed framework for strengthening the business case for diversity. SAM Advanced Management Journal, 80(2), p.4. Kot, S. and Brzezinski, S., 2015. Market Orientation Factors in Sustainable Development and Corporate Social Responsibility,.Asian Journal of Applied Sciences,8(2), pp.101-112. Lockrey, S., 2015. A review of life cycle based ecological marketing strategy for new product development in the organizational environment.Journal of Cleaner Production,95, pp.1-15. Munasinghe, A. and Dissanayake, D.M.R., 2017. Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka. NASDAQ.com. 2018.Unilever Srilanka PLC (UL) Interactive Chart. [online] Available at: https://www.nasdaq.com/symbol/ul/interactive-chart [Accessed 22 Feb. 2018]. Pereira, V., Munjal, S. and Nandakumar, M.K., 2016. Reverse dependency: A longitudinal case study investigation into headquarter-subsidiary relationship in the context of an emerging economy.International Studies of Management Organization,46(1), pp.50-62. Pradhan, R.P., Arvin, M.B., Hall, J.H. and Bahmani, S., 2014. Causal nexus between economic growth, banking sector development, stock market development, and other macroeconomic variables: The case of ASEAN countries. Review of Financial Economics, 23(4), pp.155-173. Subbaiah, P.V. and Bharathi, P.C., 2017. Rural Marketing Strategies and its Influences on buying Behavior of Selected Hindustan Unilever Limited (HUL) Products in Rayalaseema Region. In National Conference on Marketing and Sustainable Development October (Vol. 13, p. 14). Unilever Srilanka.com. 2018.Cite a Website - Cite This For Me. [online] Available at: https://www.UnileverSrilanka.com/Images/charts-2007-2016_tcm244-498745_en.pdf [Accessed 22 Feb. 2018]. Unilever USA. 2018. Brands. 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Thought Leaders and Organizational Change

To remain competitive, any organization should constantly develop and evolve. Organizational change is one of the key elements of success and personnel’s training is one of the central components of the change. However, employees are often reluctant to adjust to new settings. Employees also tend to pay little attention to the information associated with the change. This is when a thought leader can inspire the employees to get involved into the process of the change.Advertising We will write a custom essay sample on Thought Leaders and Organizational Change specifically for you for only $16.05 $11/page Learn More In the first place, it is necessary to engage a thought leader. This should be an active and creative employee (a HR professional). The thought leader should be aware of the goals of the change and all the details related to it (Crow, 2012). Once the goals are set, the thought leader is ready to take the next step. Spiro (2011) stresses t hat leaders should always bring together key players to enable the entire staff to get involved. Thus, the thought leader should know which employees are the most active and engaged. These people should be flexible and ready to change. The thought leader should be able to listen carefully to the key players’ expectations and possible fears (Crow, 2012). These expectation and fears are usually shared by all the members of the staff. The thought leader should create the necessity, i.e. he/she should explain the benefits of the change and set the goals. The leader should be consistent and persistent while outlining peculiarities of the change to the group of the key players. Finally, the leader along with the group of key players is ready to develop a training program for the employees. Of course, the training should not be confined to a lecture on the aspects of the upcoming change. There should be a number of training sessions. These sessions should be really dynamic and the t hought leader should engage each member of the staff (TED, 2009). Of course, the training sessions should not take too much time and employers should not be distracted from doing their job all the time. It is possible to launch discussions and even games or role plays to make the employees understand all the details related to the change. Admittedly, the news concerning the change is often accepted negatively. People are often afraid of changes. Therefore, the thought leader should first create the need in the change. Therefore, the training sessions may start with discussing existing problems and analyzing some hazardous situations. The thought leader should point out that next sessions will help the employees come up with solutions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More More so, each employee can get a home assignment (to solve some issues related to the work and the upcoming ch ange). The assignments cannot be in a form of a report, some creative tasks should be provided. Thus, the employees will be encouraged to attend the following sessions as they will be expecting to get the right solutions. This strategy addresses one more problem, i.e. employees’ reluctance to attend the training sessions. Of course, there should be assessment, but it can be held in a form of a game or during outdoor teambuilding activities. To sum up, the thought leader can help the organization evolve. The thought leader can introduce specific changes and run training sessions. However, it is important to take certain steps, i.e. form a group of key players, create the necessity among the employees and develop creative training and assessment. This will enable the employees to accept the change and contribute to the organization’s development. Reference List Crow, T. (2012, January 3). Keys to engaging thought leaders. Education Week Teacher. Web. Spiro, J. (2011). Le ading change step-by-step: Tactics, tools, and tales. San Francisco, CA: Jossey-Bass. TED. (2009, February). Bill Gates: Mosquitos, malaria and education. Web. This essay on Thought Leaders and Organizational Change was written and submitted by user Man-Thing to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.