Saturday, February 29, 2020

Approaches to Adult Learning

Approaches to Adult Learning Annotated Overview The focus of this writing will be on the themes of the assigned chapter readings for Week 6. These chapter reading from Learning in Adulthood: A Comprehensive Guide was in the following chapters: 8, 9, and 10. This paper will also include additional learning resources (media video and instructor’s notes) and will outline points of interests gained from their viewing and reading. Week 5 Annotated Chapter Assignment This week’s study involved our reading of three chapters, viewing two media videos and article reading. This paper will touch on the points of interest that resonated with me in my reading as well as thoughts that I explored from the supportive learning resources (media video and instructor’s notes). The paper will conclude with a summary/discussion of what was gained through this learning experience and discuss ways this learning can be implemented. Understanding and Facilitating Adult Learning: A Comprehensive Approach Chapter 8 Theme The overall theme of this chapter highlighted an integrated approach to learning which shows the synergistic connection and combination of the mind, body, and spirit in learning called embodied learning. It also discussed the significance of learning through storytelling and heightened learning outcomes of narrative teaching. This section will address the points of interests that inspired to onto further study. Narrative Learning There are events that happen in our life which are unique. Some are uniquely dull and some can be uniquely exciting. However, the case each has a unique storyline that when told can help others to better understand and know something of the storyteller’s world that may lead to a significant discovery in their own. The writer points out that â€Å"Narrative knowing are not so much driven to find out more about the tangible outcomes of an event: its facts, logic and such, than they are about discovering meaning, and gaining under standing of the same event (Merriam, Baumgartner, the implications in the statement of one being personally involved in learning was spoken loud and clear throughout week six chapters. In reflecting on the theories and principles of transformative learning I can say that one of the enlightenments that I take away is through the means that transformative learning, one’s internal and external awareness is enhanced within that transformative learning experience. What I mean by that is, I learned that learning is more than just sitting in a room assimilating data. Cohen points out, that when one embodies the learning the learning experience, there is an opportunity created where any portion of the information being received can connect with meaning that initiates one’s conscious awareness that brings about a reflective moment which ushers in a revelation of one’s higher self. Transparently speaking, this reading brought up some thoughts that I had not previously co nsidered. Consequently, these three eye-opening chapters demand a deeper review and reflection on my part, if for nothing else than for the sake of growth through perspective changing and social enlightenment, which is the message I felt the writer was conveying within these three chapters. Incorporating Media and Instructor Notes The video, â€Å"New Approach to Learning† was an expose on the creator of Khan Academy. He is a former Hedge Fund analysis who started a free on line e-learning you tube website. This is a unique approach to sharing information with others that assister the self-directed learner supporting their ongoing learning settings. The presenter points out that his approach is simple and effective and attracts the attention of youth and adult learners around the world. The benefit of this approach to learning is that the learner can have ready access for a variety of learning event while learning at their pace. Mr. Khan points out that according to resea rch information the length of the content is at the right amount that facilities learning. The presenter also brought in a interviewee who expressed how this type of learning is a valuable asset to locations around the world that may not have access to any formal or informal means of education (Vantage Siam Co., 2011). The video, â€Å"Gen Y & New Approaches to Learning & Training† was interview centered on Generation Y and their approach to learning. The interviewee pointed out the demographic range of this new type of learner and the desires of the Gen Y group of learners to be taught in accordance to the technological society we live in. They want to be free in their ability to use the knowledge with the technology they have grown up with as compared to previous generations who did not have similar types of access. Both the interviewer and interviewee agreed that the responsibility of the teacher is to move away from former methods to incorporate this new desire for lear ning by making it easy for student involvement and encourages participation. This move will not only affect the present generation but it will prepare them for the upcoming one – Gen Z.(Award1956’s channel, 2010). The video, â€Å"Koren Alberich on New Approaches to Learning† was interview on three examples of learning using alternate reality games and virtual worlds. The interviewee explained how the games and worlds can be made to adapt to any environment and setting. Each can be structured to simulate desired learning outcomes. Two salient outcomes of these new approaches are: 1) the scalability. The environments and settings can meet any size of learning audience, 2) as for the use of virtual worlds they can be create real-time global location via internet that can bring global locations into one location (Clarey, 2011) Conclusion The overall thought of this week’s lesson has been an approach to learning that has helped me in synthesizing my lif e to what has been presented within these three chapters, as well to the previous lessons. Subjects like the principles of embodied learning with its lesson on spiritual and narrative learning are very insightful. I am a Pastor of a small congregation and I teach using the preaching method of expository preaching. After reading about narrative learning I have added storytelling as an element of preaching to help the listener gain a richer understanding of the content of my message. This is one example of how I have applied what I am learning. I believe that knowing and not applying what one knows means that knowledge remains as theoretical information. However, when that same knowledge is put into action then it takes on another essence, by becoming reality in the life of the one that has applied it. As I further reflect on what take away from the chapter dealing with Learning and knowing I now look at with I know and have learned through new lenses. Taking others perspectives, espe cially other cultures, will be hard to do. That is if one is not willing to, at the least, empathetically look at life from someone else’s perspective. I agree with the chapter writer concerning our western egotism when it comes to learning that inders us in that aspect. Our pride should not be the thing that keeps us from learning and knowing from other cultures. The truth is, in many cases other cultures have truly learned and know more than our does. Any barrier to intellectual growth must be overcome if we as a whole – world round – if we are to grow together. And as barriers, such as cultural pride and others come down that gives way to areas of growth in realms such as meaningful dialog brought about by the ethos of critical theory, as well as acceptance of ideals founded in postmodern and feminist perspectives. When approached with a mindset of open-mindedness, these theories and concepts are enlightening and the means of growth. Light makes things grow. Needless to say, I feel I have grown to have a deeper appreciation for what I have experienced thus far and look forward to what more is to come. References Award1956’s channel (Producer), & Award1956’s channel (Director). (2010, December 8,). Gen Y & new approaches to learning & training. [Video/DVD] Retrieved from https://www.youtube.com/watch?v=o-SXIdXMqeA Bohman, J., & Rehg, W. (2014). Jà ¼rgen habermas. Retrieved from https://plato.stanford.edu/entries/habermas/#HabDisThe Clarey, J. (Producer), & Clarey, J. (Director). (2011, April 22,). Koreen olbrish on new approaches to learning. [Video/DVD] Foote, L. S. (2015). Re-storying life as a means of critical reflection: The power of narrative learning. Christian Higher Education, 14 (3), 116-126. doi:10.1080/15363759.2015.1028580 Merriam, S. B., Baumgartner, L., & Caffarella, R. S. (2007). Learning in adulthood (3. ed. ed.). San Francisco, CA: Jossey-Bass. Nemec, P. B. (2012). Transformative le arning. Psychiatric Rehabilitation Journal, 35 (6), 478-479. doi:10.1037/h0094585 Paul, & Pedersen. (1980). The cultural boundaries of education and non-eastern alternatives. 1 Retrieved from http://journals.sagepub.com/doi/abs/10.1177/014303438000100507 Qiufang Fu, Zoltan Dienes, Junchen Shang, & Xiaolan Fu. (2013). Who learns more? cultural differences in implicit sequence learning. PLoS One, 8 (8) doi:10.1371/journal.pone.0071625 Vantage Siam Co., L. (Producer), & Vantage Siam Co., L. (Director). (2011, 15 July). New approaches to learning. [Video/DVD]

Thursday, February 13, 2020

Marketing Segmentation and Targeting Essay Example | Topics and Well Written Essays - 1500 words

Marketing Segmentation and Targeting - Essay Example This research will begin with the statement that A market, in contemporary terms, is defined as a place where both buyers and sellers come to meet with the objective of exchanging of goods or even services. In this text, the general definition of a market is a group of both people as well as businesses with a clear interest, purchasing ability and willingness to spend some money to get the goods or services to satisfy their specific needs. Market segmentation is the grouping of customers who may be individual or corporate into a pool of customers with similar demands (goods and services) in terms of prices and designs. It can also be termed as a marketing strategy where a large market is divided into various subsets according to the customers’ demands. A good market segment should be homogenous meaning all customers in a specific segment would prefer a common product quality. on the other hand, buyers from different segments are expected to have different products and services tastes. However, all these should yield many returns.   The term can also be described as grouping customers with similar needs and charged differently from other groups or segments. Statistical analysis is done on some characteristics to come up with a certain market segment. Among the characteristics are the customers’ location, price, income, religion, and gender. Market segmentation is a business strategy upon which other marketing decisions are based.  ... The first is the geographic segmentation which is determined by various regional variables like nations, neighborhoods, climate, and rate of population growth as well as the population density. Demographic segmentations consider age, level of education, income, status of family, occupational factors, and the customers’ gender. Psychographic market grouping is making use of psychological science to know customers well and is based on the attitudes and the general customers’ lifestyle as well as values. Finally, behavioral market differentiations is done according to the rates at which the customers use the goods or services in question, price sensitivity, how loyal the customer is to a certain brand, as well as the benefits attained. The greatest purpose of market segmentation is to enable sales activities to put more emphasis on a certain market segment with the highest chances to buy the products or services. If properly done, higher sales will be realized. In other pe rspectives, it is aimed to improve business or company’s competitive nature as well as serve the customers in a better way which translates to better output such as sales increase, better market share, and a good business image. Other benefits of this market strategy is to get to the bottom understanding of the customers’ needs and this translates to improvement of a company or business in general. This confers on the business a competitive advantage due to the better services offered to the grouped customers. The other advantages are that the goods or services termed as responsive could be designed to satisfy the wants of a certain market place. Secondly, it can be used to decide on effective costs and creating awareness on a certain

Saturday, February 1, 2020

Meeting stakeholder and quality needs Research Paper

Meeting stakeholder and quality needs - Research Paper Example All these people play different roles and have different expectations. The managers make decisions, plan, organise and control the operations of the organisation and are accountable to the shareholders or the owners. The employees or staffs such as the pharmacists offer their skilled services to the patients for a salary or an agreed wage. Such services improve quality care and enhance patient safety and as such serve as a touch point for healthcare information for the hospitals as well as the patients. The patients on the other hand are among the key stakeholders for hospitals as they seek medical services expecting quality and affordable treatment. If the hospitals fail to meet the expectations of the patients, they are bound to fail. Other stakeholders include the suppliers who deliver products to hospitals as well as the community members who make up the largest percentage of the patients as well as the government who effect policies, rules and legislations which protect all the stakeholders (Heidi et al 20). Communication is vital in keeping the stakeholders satisfied. Always engage with the stakeholders to understand their concerns and the best way to address them. Communication breakdown may cause frustration and as such the stakeholders may lose their confidence in the organisation. Proper communication ensures that the stakeholders feel valued and that their interests are being looked out for. The primary goal of successful communications approach is to manage and eliminate surprises. It is advisable to manage the information stakeholders get, as well as their perception and communicate the feedback expected to deliver in the organisation. As such, a communications planning matrix will take stakeholders analysis and identify each stakeholder’s roles, what needs to be communicated and the expected feedback (Heidi et al 29). Setting up regular meetings is of essence