Services Project Management Four Essay Example | Topics and Well Written Essays - 3000 words

Administrations Project Management Four - Essay Example ful finish of any venture, and ties together different taking an interest segments of the task based on expectations over an arranged time span. Albeit an agreement perhaps composed or oral, the previous is overwhelmingly increasingly well known because of its near lastingness quality and certainty. Connections in any venture are characterized by a progression of contacts between the proprietor, the specialists, temporary workers, sub-contractual workers and sellers. There are other legitimately restricting records that may appear as MoUs (Memorandum of Understanding), understandings or LoIs (Letter of Intent), utilized between the proprietors and others contributing through products or administrations during and after the undertaking. In a structural designing and development situation, an agreement between the customer and any temporary worker infers stage-wise installment against a characterized arrangement of sequentially separated expectations from the customer where the procedure just as the item fulfills authoritatively characterized guidelines. Every one of these agreement sub-types have various points of interest and have an alternate level of hazard presentation to the customer and the temporary worker. It is in light of a legitimate concern for the venture for the right sort of agreement to be formulized so as to maintain a strategic distance from the 3 purposes behind disappointment of agreement release. We will talk about beneath each kind of agreement, the issues looked during the execution of such an agreement and strategies by which these issues can be managed to limit contact during venture execution. It is an understanding making a commitment on the temporary worker to finish fills in as appeared and indicated by drawings and reports, subject to coincidental and pre-mapped varieties, providing of all work, materials and gear to finish the contracted for work for a fixed sum subject to modifications and payable by the proprietor as a corresponding commitment either as a solitary installment or as a progression of installments activated by middle objectives during the venture. Unbreakable quality: A fixed value contract is

Binary Oppisition Essay -- Greek, Corinthian Women

Double Opposition In Greek catastrophe there are numerous subjects that are stood out from one another. This is known as paired restriction, which s characterized as a complexity of subjects that are the contrary shafts of one another. There are numerous contentions in Euripides’ Medea and Bacchae: maybe the three most prominent resistances are levelheaded versus silly, outsider versus locals, and cliché division of female and male. The principal paired inverse in Euripides plays are objective versus silly reasoning, his characters are changing continually inside the plays; there are two or three characters that stays in a balanced reasoning which they don't support any side of the contention. In Medea, Euripides indicated judicious thoroughly considering the Chorus, who are hitched Corinthian ladies; they loan Medea support in period of scarcity and offers guidance as a companion and not as adversary, when she would talk and act nonsensically (Medea 173-82). The Chorus agrees that â€Å"[Jason] wrongs and betrays† Medea by breaking their vow of marriage (Medea 131-42; 208, MLA unit 6 data from). In any case, they don't take it to the extraordinary speculation as Medea does and discloses to her that in the event that she goes through with her arrangements of vengeance that â€Å"no city, no companion, will feel sorry for [Medea’s] pain† (Medea 657-58). The Chorus even exhorts her that murder ing her youngsters and her foes isn't right and just to â€Å"give up [her] plan[s]† (Medea 813). Similarly, Euripides’ play the Bacchae has balanced and unreasonable scholars, they are Cadmus the old lord and Tiresias the prophet, and on the opposite of discerning is the nonsensical masterminds who are Pentheus the present ruler and Dionysus the god. Cadmus and Tiresias are the main two men who remain discerning all through the play. They concur that there is ... ...ety. In Euripides play Medea, she utilizes the generalization of lady to pick up trust, an additional day in Corinth, and what is anticipated from the people in the public eye. The discussion among Creon and Medea, â€Å"[he] orders [her] to go from this land,† yet Medea begins to utilize the compliant lady on the ruler as to increase a day. She advised the king† not to fear me, Creon, I haven’t the way to do damage to men who are the rulers,† and controlling lord to give her stay one more day access Corinth as a result of her kids to â€Å"have feel sorry for on them!† (271-356). Truth be told, Medea controls Jason by requesting that he take the children and not permitting them to be banished out of Corinth’s. Medea utilizes that even endowments â€Å"persuades the divine beings and that gold is more grounded than gold,† to confide in her in giving a blessing to his new lady of the hour as â€Å"[the] soul of karma is with her†¦ [to] develop her fortune more† (947-975).

Can You Buy Essay Online?

Can You Buy Essay Online?If you want to write an essay for college, you might be wondering if you can buy essay online. There are two methods you can use to get your essay writing. One is to get it written by an actual professor who can actually help you with your essay. Or you can do it yourself in order to save money and get your essay completed in a reasonable amount of time.One of the best ways to get a decent-quality essay written is to hire an expert writer. They will do research for you and then provide a detailed outline to you can follow their direction. For a more detailed outline, you can hire a freelance writer or freelance editor. These are also professionals who can assist you with the essay.One thing you need to understand about buying essays online is that they can be very costly. Many online stores allow people to pay an extra fee to have a custom essay created for them. This usually involves a pre-determined amount of words, punctuation, grammar, and formatting.You will have to decide if this is something you want to do to save money or if you want to create your own essay. With a custom essay, you have complete control over every aspect of the essay. You can make all the formatting, grammar, and paragraph structure your own. If you go this route, it will take longer because you have to find and gather all the information you need.If you do decide to create your own personal essay, you will have to find many of the sources for your essays online. Fortunately, the Internet offers hundreds of high-quality essays online.While you can always find free essays online, these are often not the best essays. Most of the essays are poorly written and that can cost you a lot of money. The best essay websites will offer you a copy of the writer's file so you can check the quality of the writing before you pay for it.Regardless of which way you choose to buy essay online, one thing you need to realize is that you will have to spend some time to create your essay. A good writer will spend hours carefully composing their essay.

Writing a Law School Resume Length, Formatting, Sections

Your law school resume is an important element of your application. While not all schools require resumes, many top schools do, and those that don’t often allow applicants to submit a resume as supplemental information. A resume for law school should be different from a job resume. In particular, the law school resume should contain significantly more detail than a standard employment resume. The most important elements to emphasize in a resume for law school are your academic achievements, so make sure those are featured prominently on your resume. Length and Formatting Resumes for law school should be a maximum of one to two pages in length. According to Stanford Laws admissions site, Stanford requires a one-to-two page resume describing your academic, extracurricular and professional activities. The University of Chicago Laws admissions team offers a bit more leeway, stating, You can go into more detail than you would in a typical resume for employment (use your judgment though; very rarely does one need more than 2-3 pages). The resume format and style must be professional and should include headings for each section, bulleted details, and dates and locations for each activity. Choose an easy-to-read font and include standard margins at the top, bottom, and sides of each page of your resume. What to Include Since your educational experience is the most important element of your resume to potential law schools, the first section immediately below your name and contact information should be education. The sections that follow education can be adjusted to suit your personal experience. Most students list awards and honors; employment, internships, or research experience; leadership or volunteer experience; publications; and skills and interests. Consider the law schools to which you’re applying, and make sure that you highlight qualifications you possess that are important to those schools. Don’t include objectives or lists of professional qualifications, as these items are not relevant to the law school resume. Its also best to avoid accomplishments from your high school resume and instead focus on qualifications and experiences gained during and after college. The following sections are often included in law school resumes. Be sure to include only those sections that are applicable to you, and modify or remove any sections that do not apply. Education List the college institution, location (city and state), degree or certificate earned including majors and minors, and the year earned. If you didn’t earn a degree or certificate, list the dates of attendance. You can also include study abroad experiences within the education section. List your overall undergraduate GPA and GPA in your major for each institution attended (especially if higher than your overall GPA). Honors/Awards/Scholarships List any honors, awards, and scholarships you achieved during college as well as the year(s) you earned them. These can include deans list, Latin honors, and major scholarships or recognition. Employment/Research/Internship Experience List your position, the name of the employer, location (city and state), and the dates you were employed. Include your specific duties under each employer, making sure to note any recognition or special achievements (e.g., increased sales by 30% in the first year as a section manager). By quantifying your work for each organization, youll make it easier for the admissions team to see what you contributed. Always start your job descriptions with strong action words (directed, led, mentored, organized) to convey purpose and direction. Other items to include in an experience section are research work and internships. Similar to employment, include the position held, the name of your direct supervisor, dates you worked on each project, your specific duties, and notable accolades. Leadership/Volunteer Work If you held positions of leadership on campus or in outside organizations, be sure to detail these in your resume. Similar to work experience, include the leadership position held, the name of the organization, dates you held the position, your specific roles, and important accomplishments. Volunteer work is particularly impressive on a law school resume. Just like paid work experience, consistent volunteering shows a strong work ethic as well as community engagement. Make sure to include each volunteer experience and include the name of the organization, duties performed, and dates of service. Publications This section should list any publication credits you have earned during college. It may include your thesis, if published, newspaper bylines, and other personal writing that has been published in on-campus or off-campus publications. Skills/Interests In this section, you can list foreign languages, membership in organizations, and extracurricular activities that are important to you. Some applicants also use this section to list their technical proficiencies including advanced computer skills. If there is something that you have participated in for a long time, or in which you possess particularly high level skills, be sure to indicate so in this section.

The Financial Crisis Of 2008 - 1326 Words

were reaping the rewards while taxpayers were inheriting the risk. In 1993 Congress met the opposition half way by slowly incorporating direct federal loans but still keeping guarantees in place for the banks. After the financial crisis of 2008, President Obama completely eliminated the middleman and fully implemented direct student loans (Kingkade). Although this stopped large banks from profiting off of government backed loans, it still didn’t reduce the supply of loans or the ease of obtaining them. Availability of Credit As tuition has been on the steady rise, student debt to finance the education has been increasing exponentially. As stated above, this is the main driving for behind the higher education bubble. Nicholas Hillman of the University of Wisconsin cites four primary changes that are responsible for the increased amount of student borrowing. The first one being a change in federal aid policy that decreased spending on federal grants and increased loan eligibility. This enables students to borrow more by decreasing interest rates, raising the federal loan cap, and expanding the eligibility for Stafford loans. Secondly, enrollment has been increasing, specifically for for-profit institutions. Adding to this, a cut in state funding has increased tuition resulting in students needing to borrow more to cover the difference. Lastly, median housing income has been on the decline since 2005, which again results in a need for students to borrow to cover theShow MoreRelatedThe Financial Crisis Of 20 081384 Words   |  6 PagesThe turmoil in the financial markets also known as the financial crisis of 2008 was considered the worst financial crisis since the Great Depression. Many areas of the United States suffered. The housing market plummeted and as a result of that, many evictions occurred, as well as foreclosures and unemployment. Leading up to the financial crash, most of the money that was made by investors was based on people speculating on investments like real estate, stocks, debt buying, and complex investmentRead MoreThe Financial Crisis Of 20081747 Words   |  7 PagesThe economic crisis of 2008 was one for the ages, it changed the world of investing forever. That year, the stock market crashed, bank failures and the infamous wall street bailout that can all be traced back to the subprime mortgage crisis.. The 2008 economic crisis rocked the global economy for the worst, and to this day the United States is trying to recover from the impact that the crisis had. In order to understand why exactly the banks failed people have to understand the subprime mortgageRead MoreThe Financial Crisis Of 20081817 Words   |  8 PagesThe financial crisis of 2008 did not arise by chance. The meltdown was precipitated by systematic striping away of the New Deal era policies of bank regulation. Most notable of these deregulatory acts was that of the Gramm-Leach-Bliley Act of 1999. This bill repealed the legislation which held commercial banks and investment banks separate. As the beginning of the 21 century approached many bankers clamored for an end to the policy of the â€Å"firewall† between Investment and commercial banks. Gramm-Leach-BlileyRead MoreFinancial Crisis 20085972 Words   |  24 PagesCORPORATE FINANCE THE GLOBAL FINANCIAL CRISIS 2008 Group’s member:Nguyá »â€¦n NhÆ ° Nam (C)Phan Thu AnNguyá »â€¦n Thà ¹y DungHoà  ng Bà ¡ SÆ ¡nNgà ´ Thá »â€¹ à nh Tuyá º ¿tDate: 28/11/2014 | AbstractIn 2008 the world was fell into the worst financial crisis since the Great Depression of 1929-1933. Although this crisis has gone, however, its consequences for the economy of many countries is very serious, even now many nations are still struggling to escape difficulty. 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The financial crisis of 2008 was the worst financial crisis since the Great Depression; ultimately coalescing into the largest bankruptcies in world history--approximately 30 million people lost their jobs, trillions of dollars in wealth diminished, and millions ofRead MoreThe Financial Crisis Of 20081689 Words   |  7 PagesOur society seems to doing well since the financial crisis of 2008. The country is recovering from the Great Recession, unemployment is down and the global domestic product is up. People have jobs and are paying taxes. President Obama lowered our budget deficit and promised to make healthcare more available to all. On average, America is well on its way to recovery. But what about the people that slipped through the cracks of the financial stimulus pl an? These are the people that lost their jobsRead MoreThe Financial Crisis Of 2008 Essay2553 Words   |  11 PagesWhen you think of the 2008 financial crisis that affected not just the US economy, but the world as a whole, most average middle-class Americans won’t really know what triggered this economic disaster. Most will probably blame, and rightfully so, those large corporations on Wall Street. These corporations, which deal with insanely large amounts of money, will always be wary of their stocks decreasing. But they also know that 99% of the time, everything will go back to normal in the future. What theyRead MoreThe Financial Crisis Of 20082083 Words   |  9 PagesEver since the economic virus called â€Å"negative interest rates† scattered over European and later Japanese banks, our economic system has been the most unstable since the financial crisis of 2008. The virus, negative interest rates, is a concept in which the central bank charges interest in bor rowing money and holding an account. It was brought forth in efforts to increase economic growth by giving commercial banks a tax on the large amount of reserves they hold in the bank. In other words, commercialRead MoreThe Financial Crisis Of 20081341 Words   |  6 PagesThe financial crisis of 2008 was the worst economic disaster since the Great Depression. It caused the collapse, take over, merging, or buying out of financial services firms and banks such as, Lehman Brothers, Merill Lynch, Wells Fargo, Goldman Sachs, AIG, Royal Bank of Scotland, Fannie Mae and Freddie Mac. The â€Å"Big Three† credit rating agencies, Standard Poor’s, Moody’s, and Fitch Ratings, were at the helm of the financial crisis of 2008 because they were all found of wrongly assigning triple-

Brand Building Strategy and Customer Buying Decision - Myassignmenthel

Question: Discuss about the Brand Building Strategy and Customer Buying Decision. Answer: Introduction: Marketing is a very important role which the marketing managers in the multinational companies undertake to ensure strong businesses of the companies. The marketing activities have several significances to the MNC companies. First, it helps them to market their products which generate revenue. Secondly, they can channelize this revenue towards achievement of future growth. The assignment would take into account marketing of the Sri Lankan arm of the British Dutch company Unilever, Unilever Sri Lanka. The paper would first delve into the external and internal market analysis of Unilever Sri Lanka through PESTEL and SWOT respectively. Then the next section would explore the segmentation, targeting and positioning of the multinational fast moving consumer goods manufacturing company. The third section would explore the present market performance of Unilever Sri Lanka to predict its future business generation (UnileverSrilanka.com 2018). The next section would be an Ansoff matrix analysi s of the companys present and prospective product line. The fifth section would be a marketing mix and an action plan drawing from the previous discussions. The final section would point out how every department and branch of Unilever operate in an integrated manner to give the company its enviable position it holds in the FMCG market. Market environment of Unilever Sri Lanka: Internal Organizational Environment (SWOT) The internal organizational environment of Unilever Sri Lanka can be explained in the form of a SWOT Analysis. STRENGTH 1. Multinational company has strong global presence. 2. The quality of the Unilever Sri Lanka products has its reputation. 3. Having a good distribution network universally. 4. Having a good consumer satisfaction. 5. Products must be promoted strongly with strategies. WEAKNESSES 1. Logistics charges get higher because of the vast geographically dispersed market. 2. Lower revenue generation compared to promotional cost adds to the cost of production. 3. There is a down curve in the sales growth if compared to other competitors of the market. 4. The alternative products of the competitors might be satisfying the customers more. OPPORTUNITIES 1. Extension of product line is necessary. 2. The organic product line must be strengthened. 3. The products must be down stretched. 4. Strengthening of the brands is essential. 5. Localizing the appeal of the products. THREATS 1. The presence of the strong competitors in almost all the markets acts as a threat. For example, Nestle and PG. 2. Emerging of strong local competitors in the market. External Market Environment (PEST) A PEST Analysis is used to recognize the external market environment of Unilever Sri Lanka. POLITICAL 1. Sri Lanka is politically strong and stable and promotes market expansions by liberal trade policies. 2. The government determines the operations of the corporate sectors by forming laws and regulations. 3. Legislation is levied such as discrimination laws and minimum wages ECONOMIC 1. The national and global interest rate and fiscal policies are set around the economic conditions. 2. Organizations must respond to the economic conditions and the behavior of the stakeholder. 3. In developing countries, the cheap labor affects the competitiveness of the products from the developed countries. SOCIAL 1. The alteration in the population of the country has a direct impact on the corporate sectors (Greenspan 2015). 2. Changes in the birth and death rate will result in greater competition and decrease in the demand. TECHNOLOGICAL 1. Technological advancements help in sharing and protecting the data of the companies. 2. Advance manufacturing technologies enables mass production of high quality goods and reduces the cost of production. Operational Constraints The constraints of the organization are the local competitors who are available in the market. The presence of the strong competitors in the market affects the sale and demand of the company. Brands like Nestle and PG are considered to be as strong brands in the market as Unilever. Segmentation, Targeting and Positioning of Unilever Sri Lanka: The following are the segmentation, targeting and positioning of Unilever Sri Lanka in the Sri Lankan market: Segmentation: Unilever uses a powerful segmentation strategy to segment its market of Sri Lanka to sell its products. The first segmentation strategy which the company uses is geographical segmentation. The products like Lux, especially the low price variants are sold in the rural areas whereas the expensive products like Dove and Lakme are available mostly in cities where customers have sufficient disposable income to buy expensive skin products. The second segmentation category consists of segmenting market based on lifestyle. For example, Lifebuoy promotes the healthy lifestyle habit of washing hands before having food. Axe is meant for young and middle aged male consumers who like taking care of themselves. Again, the main consumer segment consuming Lakme consist of modern women who consider using cosmetics to take care of themselves. The multinational company also segments its market based on gender (Verma, Malhotra and Halady Rao 2017). For example, Axe targets male customers while Lakme is a flagship brand targeting modern female consumers. This analysis shows that Unilever Sri Lanka segments its market on the basis of geography, income, gender and lifestyle. Targeting: The targeting strategy of Unilever Sri Lanka is well aligned with its segmentation strategy. The multinational company targets consumers belonging mostly to the middle and upper middle class society. The products of the company are priced according to their target markets. For example, Lakme targets the upper class and middle class women. The product line of Lakme consists of makeup, skincare, Lakme Salon and Lakme Fashion Week (LFW). Thus the target markets of Lakme consist of end consumers, salons and fashion designers who participate in LFW (Munasinghe and Dissanayake 2017). Again, the target consumers of Elle 18, which is another beauty brand, owned by Unilever targets the young consumers and its products are less expensive compared to Lakme. This analysis shows that Unilever Sri Lanka targets both upper and middle class consumers using appropriate products and pricing strategies. Positioning: Unilever Sri Lanka positions itself as a multinational company which offers its consumers high quality products at their convenient prices. For example, Magnum is the premium ice cream brand owned by Unilever which is expensive and targets the upper class consumers. Again, the Kwality Walls Mango zap ice-cream is very affordable to the lower class consumers. Unilever follows pricing strategies to suit needs of both upper and lower class consumers using the same brand (Dissanayake 2015). For example, Lux, the beauty soap brand the company owns is available in both low priced variants and high priced variants. Thus, it can be inferred from the discussion that Unilever uses the products and pricing strategies to position itself in the emerging market of Sri Lanka. The multinational company is capable of catering to the needs of the lower, middle and the upper class consumers. Marketing Performance of Unilever Sri Lanka: Unilever Sri Lanka is considered to be a multinational consumer product manufacturing giant operating in over hundred countries globally. Figure 1: Share Index of Unilever Sri Lanka as on 22nd February, 2018 at 12:26pm (Source: nasdaq.com 2018) As it can be observed from the above graph, the products of Unilever Sri Lanka have been rising consistently since 2014. Despite the threats of the competitors in the market, Unilever Sri Lanka has maintained its position in the market and have improved as well. Unilever Sri Lanka has four categories of products, which includes personal care, home care, food products and water purifier (Lockrey 2015). Under all these categories, along with Unilever Sri Lanka other there are other existing brands in the market. The sale of the competitors has not affected the sales and profit growth and margin of Unilever Sri Lanka in Sri Lanka. Therefore, keeping the last five years graph in mind it can be predicted that Unilever Sri Lanka will keep rising in the coming 3 years and so will its goodwill (Geethanga and Dissanayake 2014). Figure 2: Annual net profit of Unilever Sri Lanka (Source: Unilever Srilanka.com. 2018) Unilever Sri Lanka is a company that has developed and grown over the years as observed above. Now by viewing the net profit sales in the above of the products of the Unilever Sri Lanka, it can be predicted and assumed that the sales rate will also rise. It can be determined that Unilever Sri Lanka will be consistent with its product variations and profit margin. The existing products will be consistent in the market because of its goodwill and will not be affected by the competitors (Grant 2016). The company is strengthening its market position by introducing upgraded versions of its existing and new products. This analysis clearly shows that the company is going to experience a steady growth in the coming three years. Therefore, it can be concluded that Unilever Sri Lanka will remain constant in the future of the market situation in Sri Lanka. Unilever Sri Lanka is known for the quality of the brands. Unilever Sri Lanka has been in the market for a long time and can retain its posi tion in the Sri Lanka (Hopkins and Gross 2015). Ansoff matrix of Unilever: Ansoff matrix is a tool which Unilever Sri Lanka uses to determine its future business strategies to strengthen its market and maximise its revenue generation. The matrix has four quadrants namely, market development, market penetration, product development and diversification. The multinational FMCG company assesses the risks of both its existing and new markets and makes appropriate marketing strategies to counteract the risks. The below analysis would study the future marketing strategies of Unilever Sri Lanka in the coming three years with reference to the Sri Lankan market (Callen et al. 2014). Market development: The market development strategies consist of expanding into new markets using its existing products. Unilever uses niche marketing strategy to develop its markets in different market segments within Sri Lanka. The company introduces low price variants of products like Dove soap and Lux soap in low income areas of Sri Lanka. Again, Sunsilk shampoo products are made available in smaller packages which are more affordable for the low income people in towns and villages in Sri Lanka. Unilever then gradually introduces its more expensive products like high variants of Dove in these towns as the income of the people increases. It is this aggressive market development strategy of the company which has made its products the leading brands in both affluent and the emerging markets within Sri Lanka (Guilln and Capron 2016). The risk involved in this strategy revolves around failed product launches and resultant losses from these failures. Market penetration: The penetration strategy consists of growing in the existing markets using existing products. Unilever to achieve higher degree of market penetration uses two strategies. The aims of these strategies are to counteract both international competitors like PG and the emerging Sri Lankan FMCG companies. Unilever conducts continuous research and development to bring about new improved versions of its existing products. For example, the company keeps on introducing new versions of Cornetto, the ice cream the company owns under the brand Kwality Walls. Again, the company uses market penetration by making similar products available for different variants to suit the needs of different consumer segment. For example, Lakme products are available suiting the needs of both women participating in festive occasions and corporate meetings. (Pradhan et al. 2014) The second market penetration strategy which Unilever Sri Lanka uses to strengthen its position in the country against its competitors is niche marketing. The company introduces different variants of the same product to serve more specific needs of the consumers. For example, Clear, the anti-dandruff shampoo brand owned by Unilever are available in variants like Complete Scalp Care and Hydration Fix Shampoo. The primary consumer segments of the Clear brand consist of men and women who use anti-dandruff shampoo to care for their hair (Subbaiah and Bharathi 2017). Then the company goes on to cater to the deeper needs of these consumers. The Complete Scalp Care variant caters to the needs of consumers who require scalp skincare alongside the basic anti-dandruff treatment. The Hydration Fix variant caters to the needs of the consumers to hydrate their scalps. This niche marketing strategy of Unilever has boosted its market position in the Sri Lankan market (Anselmsson and Bondesson 2015) . The risk which Unilever Sri Lank may face in market penetration is loss due to failed niche marketing strategies. If the niche products are not accepted in the market, the company would suffer huge losses. Product development: Product development is the next marketing strategy used by Unilever Sri Lanka to maintain its market position. The product development strategy consists of introducing new products targeting existing consumer base. Unilever in response to the changing needs of the consumers keeps on introducing new products in its existing markets. The multinational company introduces new products which helps it to counteract challenges from its competitors. For example, Unilever Sri Lanka introduced Surf Excel in the countrys market in 1993. The brand power and consumer loyalty of Surf Excel has increased in Sri Lanka. The company can also introduce new products like Tresemme range of shampoos in the market to cater to the needs of the female customers who seek professional care for their hair (Benur and Bramwell 2015). The risk which Unilever Sri Lank can encounter while adopting this strategy in the market is presence of strong competitors at both local and international levels which sell similar products. They would eat into the market and profit generation of these products, thus causing losses or lowering the profit of the company. Diversification: The diversification strategy of Unilever consists of growing market by introducing new offerings in new markets. The company offers more products in its developed European and American markets. The above figure shows that range of products which Unilever sells in the developed markets like the USA and Sri Lanka. It can be pointed out that in the African market; the company sells far less products owing to the low profitability of the market. This shows that Unilever Sri Lanka must enter these less developed markets with new products (Hasan 2015). This diversification strategy would lend the company stronger position globally. One can say from the analysis of the product line of Unilever Sri Lanka that the company has strong presence in the personal care segment and weak in the food product segment, especially dairy products. Thus, the company must diversify towards acquiring more food product brands as its diversification strategy. This would help Unilever Sri Lanka improve its sales (unileverusa.com 2018). The third figure below shows that the turnover Unilever has earned from personal care products have increased while the turnover earned from food products shows a decrease. The refreshments and home care products show steady share in the turnover. One can predict from the figure that Unilever can expect more sales and profit generation from these product segments based on the figure projected below. Unilever Sri Lanka can use its root level strategies like opening rural shops and employing sales forces especially trained to sell products in under-developed markets like Africa to boost its sales (Hashai 2015). The company projects a sales growth in Sri Lanka along with reduction in carbon and water footprints, thus aiming to gain higher sustainability and cost cutting in the coming 3 years and as projected in the project plan discussed later. A risk assessment of the diversification strategy shows that Unilever Australia would face the financial risks due to the lack of economic development and political disturbances in these African countries. The lack of awareness about MNC products in the rural population and lack of storage facilities also pose risk to business of Unilever Sri Lanka in these markets. Existing markets Market Development: Low priced variants of Dove, Lakme etc Diversification: Introducing new products in new markets New markets Market Penetration: Lakme products bridal range and corporate range Product development: Tresemme Existing products New products Figure 4. Figure showing Ansoff Matrix of Unilever Sri Lanka (Source: Author) Marketing Mix Analysis The 7 Ps of the Marketing Mix of Unilever in Sri Lanka deals with the following: 1. Product A product is referred to an item that satisfies the wants of a consumer. Every product is subjected to a life-cycle which consists of a growth phase followed by a phase of maturity. It is the duty of the marketer to do a careful research on the life cycle of the product since their focus and attention are on different challenges. The marketer should also consider the product mix (Hasan 2015). The marketers have the power to expand the present product mix by increasing the number of product lines. A products development strategies should also be implemented by the marketer Price The price is the amount that a customer pays for purchasing the product. Price plays a significant role since the companys profit is determined by it. The price of the Unilever products in Sri Lanka have been consistent and satisfying its loyal consumers. Setting the price of a product is a form of marketing strategy since the elasticity of the product depends on it. Such a price should be set that will complement the other elements of the marketing mix (Benur and Bramwell 2015). Promotion Promotion of the products symbolize the tools of communication that a marketer might use to supply information to the various parties about the product. Promotion of a product is executed by various ways, which includes public relations, media, advertising and personal selling. Advertising of products is communicated in a paid form as in commercials, cinema and radio. For promotion of a product, the sales staff generally plays an essential role in the public relations. Therefore, these tools promote the products of Unilever Srilanka (Hashai 2015). Place Place refers to providing the product at a place that is expedient for consumers to access. Distribution of the products depends on the place as well. Unilever in Sri Lanka has been constant and consumers have also been loyal towards the brand. Plenty of strategies are applied such as selective, intensive, exclusive and franchising distribution. The marketer uses these various strategies to complement the other aspects of the marketing mix (Subbaiah and Bharathi 2017). People A significant component to any service provision defines the usage of appropriate staff and people. The consumers of Sri Lanka are referred to as the people who purchase the products of Unilever, make judgments, and deliver feedback of the service. Recruiting the right staff and providing them proper training in the delivery of their service is important for obtaining an advantage (Benur and Bramwell 2015). Process The supply chains of the products of Unilever is smooth and therefore there are no chances of loopholes. The processing of the products starts with the manufacturing and distributing it globally. Due to the smooth supply chain, no disturbances are caused in the process. This results in the consistent growth of sales and profit in the products of Unilever Sri Lanka (Hashai 2015). Physical Evidence The products of Unilever is easily accessible in all the stores globally that includes shopping malls and retail stores. Consumers can directly go up to the stores and purchase it. This way the consumers can also submit their feedback to the company directly. Online visibility on e-commerce websites also makes the brand and products physically evident to every consumer out there. The brand value of the Unilever products is strong and stable and the company owns some of the biggest brands in the global FMCG Market (Anselmsson and Bondesson 2015). Development of action plan: The above discussion brings to light several issues regarding marketing of the products of Unilever Sri Lanka which requires development of an action plan to market its products. The following is the action plan which would be taken in account to market the products of Unilever Sri Lanka in the country: Conducting a PESTEL analysis and SWOT analysis: 6 months each The first action would be conducting a PESTEL analysis of the Sri Lankan market. This would allow the company to recognise the market changes like emergence of new competitors and new laws. This would take around 6 months. The outcome of the PESTEL analysis would be used to conduct a SWOT analysis of Unilever Sri Lanka. This would help the company to recognise its own strengths and weaknesses. The SWOT analysis would take another 6 months which means this activity would take around 12 months. Using market penetration (Ansoff matrix): 6 months The second activity would be introducing the existing products more aggressively in the Sri Lankan market. This would continue simultaneously with the PESTEL and SWOT analysis. This is because it would help the company to earn revenue which it can channelize towards this marketing activity. Employ a advertising service agency: 1 year Unilever Sri Lanka along with the PESTEL, SWOT and market penetration activities should employ an advertising agency which would advertise its products all over Sri Lanka. The firm should advertise the products of Unilever in new and innovative ways to create fresh appeal among the customers. This would result in more intense promotion of the products that would help the company generate more demand. This activity can be aligned with activity 2 to generate more revenue. Strengthen online presence: 1 year The fourth activity which Unilever Sri Lanka can undertake to strengthen marketing of its products is to strengthen its online presence. The company should make more products available online to be able to receive orders online. This would enable to reach out to more customers than its physical outlets and retailers. This would generate huge revenue which the company can channelize towards strengthening its business. Acquiring local diary brands of Sri Lanka: 3 years The PESTEL analysis would enable the Unilever to locate its newly emerging competitors including the local companies. As pointed out in the Ansoff matrix analysis that Unilever Sri Lanka has strong presence in personal care segment but weak presence in the food segment, especially dairy products. This means that the company should acquire its strong local competitors. This strategy would enable the company to lessen local competition from the emerging companies it would face in Sri Lanka in the coming 3 years. Introduce new products: 6 months Unilever Sri Lanka should introduce new products in the Sri Lankan market. This would enable the company to attract new consumers. The new products must be suited to the positioning of Unilever in the country of a company capable of catering to the lower class consumers as well. The new products can be low priced versions of Lakme products under new labels or traditional milk products of Sri Lanka (following activity 5). The outcome of the project would be stronger marketing of Unilever products to boost its revenue generation in the coming years. The second outcome would be strengthening of the position of Unilever Sri Lanka in the country (Gantt chart). The cross functional dependencies of Unilever Sri Lanka Unilever is a brand that is known for its quality globally. It has an apex head and other subsidiaries all across the world. Various departments look after the individual section of the company. When an alteration occurs in one department, other departments should be informed and updated about it. The Apex department needs to pass on the changes to all the other departments. If not all the departments are informed on time, the changes cannot be made immediately (Hashai 2015). Unilever being a global company includes departments like manufacturing, finance, distribution and legal. Therefore, if the budgets are not prepared then the prices cannot be tagged for the consumers. These changes can occur due to the weather, consumers and other issues. Unilever always satisfies the wants and demands of their customers. Their products are updated with the weather such as for during winter they have separate skin products that are consumed by the customers. Therefore, all these changes in the p roducts are distributed to all the retail shops and shopping malls. Unilever must also update their products online as it has consumers who belong from other countries. Products must be available online for the purchasers residing outside Sri Lanka (Kot and Brzezinski 2015). Therefore, efforts and coordination of all the departments of the organization results in the profit and goodwill. Being a globally known company, its aim is to keep is position constant in the market by being aware of all the competitors in the market. If the government has imposed any new amended law and tax on the products, it will be the duty of the legal department to inform the management department. Thereafter, the management department must circulate it to the finance department since the price of the product will get affected to some extent. For keeping their loyal consumers updated and aware of the new products of the company, it must promote and advertise it. Advertisement with the help of media and o ther resources will keep the brand name and value intact (Pereira, Munjal and Nandakumar 2016). However, the cross functional dependencies of Unilever in Sri Lanka will result in the success of the company and its products. Thus, this analysis shows that the integration of all the departments of Unilever Sri Lanka and all its foreign counter parts work in unison to ensure that the company operates efficiently and maintain its high market position in the country. Conclusion: One can derive several conclusions from the analysis. First, Unilever Sri Lanka has a very strong presence in the Sri Lankan FMCG market. Second, the company generates huge revenue both from Sri Lanka and abroad. Unilever is supported by a vast investor base which provides the company with its robust financial strength. This financial strength is also evident from the graphs shown above. Third, Unilever has a strong product line with a very strong presence in the personal care segment. The company has weak presence in the food market especially in the dairy segment. This points out to the issue which have been covered in the activity. The aim is to strengthen the market position of Unilever Sri Lanka in the coming 3 years. One such strategy which has come out from the activity is acquisition of a leading local dairy brand in Sri Lanka. This would ensure that reduction of competition for Unilever Sri Lanka and strengthening of position. The company should aim to generate more revenue by serving larger group of customers. References: Anselmsson, J. and Bondesson, N., 2015. Brand value chain in practise; the relationship between mindset and market performance metrics: A study of the Swedish market for FMCG. Journal of Retailing and Consumer Services, 25, pp.58-70. Benur, A.M. and Bramwell, B., 2015. Tourism product development and product diversification in destinations. Tourism Management, 50, pp.213-224. Callen, M.T., Cherif, R., Hasanov, F., Hegazy, M.A. and Khandelwal, P., 2014. Economic diversification in the GCC: Past, present, and future. International Monetary Fund. Dissanayake, D.M.R., 2015. Brand Building Strategies and Customer Buying Decisions: A Study on Growing up Milk Powder Market of Sri Lanka. Geethanga, P.L.P. and Dissanayake, D.M.R., 2014. Effectiveness of Relationship Marketing Tools on Building Brand Perception: With Reference to Surgery Transplant Products in Sri Lankan Pharmaceutical Industry. Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Greenspan, R., 2015. Walmart: Five forces analysis (Porters model).Panamore Institute. Guilln, M.F. and Capron, L., 2016. State capacity, minority shareholder protections, and stock market development. Administrative Science Quarterly, 61(1), pp.125-160. Hasan, M.M., 2015. Marketing Analysis of Unilever.Total Quality Management,11, p.13. Hashai, N., 2015. Within?industry diversification and firm performancean S?shaped hypothesis. Strategic Management Journal, 36(9), pp.1378-1400. Hopkins, W.E. and Gross, M.A., 2015. Absorptive capacity: a proposed framework for strengthening the business case for diversity. SAM Advanced Management Journal, 80(2), p.4. Kot, S. and Brzezinski, S., 2015. Market Orientation Factors in Sustainable Development and Corporate Social Responsibility,.Asian Journal of Applied Sciences,8(2), pp.101-112. Lockrey, S., 2015. A review of life cycle based ecological marketing strategy for new product development in the organizational environment.Journal of Cleaner Production,95, pp.1-15. Munasinghe, A. and Dissanayake, D.M.R., 2017. Brand Differentiation in Industrial Sector Context: Empirical Review and Case Evidences in Sri Lanka. NASDAQ.com. 2018.Unilever Srilanka PLC (UL) Interactive Chart. [online] Available at: https://www.nasdaq.com/symbol/ul/interactive-chart [Accessed 22 Feb. 2018]. Pereira, V., Munjal, S. and Nandakumar, M.K., 2016. Reverse dependency: A longitudinal case study investigation into headquarter-subsidiary relationship in the context of an emerging economy.International Studies of Management Organization,46(1), pp.50-62. Pradhan, R.P., Arvin, M.B., Hall, J.H. and Bahmani, S., 2014. Causal nexus between economic growth, banking sector development, stock market development, and other macroeconomic variables: The case of ASEAN countries. Review of Financial Economics, 23(4), pp.155-173. Subbaiah, P.V. and Bharathi, P.C., 2017. Rural Marketing Strategies and its Influences on buying Behavior of Selected Hindustan Unilever Limited (HUL) Products in Rayalaseema Region. In National Conference on Marketing and Sustainable Development October (Vol. 13, p. 14). Unilever Srilanka.com. 2018.Cite a Website - Cite This For Me. [online] Available at: https://www.UnileverSrilanka.com/Images/charts-2007-2016_tcm244-498745_en.pdf [Accessed 22 Feb. 2018]. Unilever USA. 2018. Brands. [online] Available at: https://www.unileverusa.com/brands/?category=408114 [Accessed 22 Feb. 2018]. Verma, S., Malhotra, V. and Halady Rao, P., 2017. Exploring Initiatives to Measure and Reduce Carbon Footprints Across Indian FMCG Supply Chain. Journal of Supply Chain Management Systems, 6(3).

Thought Leaders and Organizational Change

To remain competitive, any organization should constantly develop and evolve. Organizational change is one of the key elements of success and personnel’s training is one of the central components of the change. However, employees are often reluctant to adjust to new settings. Employees also tend to pay little attention to the information associated with the change. This is when a thought leader can inspire the employees to get involved into the process of the change.Advertising We will write a custom essay sample on Thought Leaders and Organizational Change specifically for you for only $16.05 $11/page Learn More In the first place, it is necessary to engage a thought leader. This should be an active and creative employee (a HR professional). The thought leader should be aware of the goals of the change and all the details related to it (Crow, 2012). Once the goals are set, the thought leader is ready to take the next step. Spiro (2011) stresses t hat leaders should always bring together key players to enable the entire staff to get involved. Thus, the thought leader should know which employees are the most active and engaged. These people should be flexible and ready to change. The thought leader should be able to listen carefully to the key players’ expectations and possible fears (Crow, 2012). These expectation and fears are usually shared by all the members of the staff. The thought leader should create the necessity, i.e. he/she should explain the benefits of the change and set the goals. The leader should be consistent and persistent while outlining peculiarities of the change to the group of the key players. Finally, the leader along with the group of key players is ready to develop a training program for the employees. Of course, the training should not be confined to a lecture on the aspects of the upcoming change. There should be a number of training sessions. These sessions should be really dynamic and the t hought leader should engage each member of the staff (TED, 2009). Of course, the training sessions should not take too much time and employers should not be distracted from doing their job all the time. It is possible to launch discussions and even games or role plays to make the employees understand all the details related to the change. Admittedly, the news concerning the change is often accepted negatively. People are often afraid of changes. Therefore, the thought leader should first create the need in the change. Therefore, the training sessions may start with discussing existing problems and analyzing some hazardous situations. The thought leader should point out that next sessions will help the employees come up with solutions.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More More so, each employee can get a home assignment (to solve some issues related to the work and the upcoming ch ange). The assignments cannot be in a form of a report, some creative tasks should be provided. Thus, the employees will be encouraged to attend the following sessions as they will be expecting to get the right solutions. This strategy addresses one more problem, i.e. employees’ reluctance to attend the training sessions. Of course, there should be assessment, but it can be held in a form of a game or during outdoor teambuilding activities. To sum up, the thought leader can help the organization evolve. The thought leader can introduce specific changes and run training sessions. However, it is important to take certain steps, i.e. form a group of key players, create the necessity among the employees and develop creative training and assessment. This will enable the employees to accept the change and contribute to the organization’s development. Reference List Crow, T. (2012, January 3). Keys to engaging thought leaders. Education Week Teacher. Web. Spiro, J. (2011). Le ading change step-by-step: Tactics, tools, and tales. San Francisco, CA: Jossey-Bass. TED. (2009, February). Bill Gates: Mosquitos, malaria and education. Web. This essay on Thought Leaders and Organizational Change was written and submitted by user Man-Thing to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

10 Critical Essay Topics on Human Trafficking

10 Critical Essay Topics on Human Trafficking Human trafficking is the trade of humans for the purpose of sexual slavery, forced labor, or commercial sex exploitation. If you are studying it, chances are that you will have to come up with a critical essay that tackles one of its aspects. If you are strapped for time, though, you may have trouble coming up with a topic idea. So, here are 10 facts that can get your creativity levels up and help you come up with a topic. Human trafficking is a four-step process. Human trafficking is a complex process that involves breaking a number of national and international laws. The entire process has been mapped out by researchers. It involves four basic steps: Recruitment, Transportation and Entry, Exploitation, Gathering Criminal Proceeds. During this entire process, the victim suffers from mental, emotional, and, in some cases, severe physical abuse. The FBI led one of the biggest human trafficking raids in history. The US Federal Bureau of Investigation (FBI) collaborated with 135 different local law enforcement agencies to plan and conduct Operation Cross Country XI. This operation helped rescue 149 children who were being sexually exploited and held captive by a large human trafficking ring. This raid by the FBI was considered to be one of the largest of its kind. Human trafficking is more common in poorer countries. Certain places and cultures are more likely to be involved in all phases of the human trafficking problem (International Organization for Migration, 2012). Typically, the trend is for trafficking victims into wealthier countries to originate income in poorer nations. However, this is not a rule. Fighting human trafficking requires more than one approach. Research shows that the best way to combat human trafficking is to take a multi-faceted approach. Measures must be made to improve law enforcement capacity and capability; increase awareness through education, outreach and training, assess regulations and refine them if necessary, and analyze and create programs that are practical and realistic. Human trafficking victims can be categorized. Polaris Project is an international organization that is devoted to the goal of ending human trafficking and modern slavery. Their findings show that human trafficking victims come from sections of population that are already categorized as vulnerable. The most at risk are the poor, the lower classes, at-risk youth, migrants, and individuals belonging to oppressed or highly marginalized groups. Women and children are mostly trafficked. According to estimates by the International Labor Organization (ILO), 20.9 million people around the world are victims of human trafficking. Over half of these, 68% are ones trapped in the nightmare of forced labor, 55% are girls and women, whereas 26% are children. Natural and armed conflicts are mainly responsible for this phenomenon. Natural disasters and armed conflicts create environments where the illicit trade of human trafficking runs rampant. Reports have shown that in the aftermath of disasters, human trafficking activities rise in the area. The situations seen in countries such as Sudan, Somalia, Haiti and Afghanistan. Therefore, it is necessary for humanitarian agencies to engage on the prevention of human trafficking. The role of the internet in this issue should be factored in the solution. Organized crime groups can exploit individuals by using the ubiquitous technology tool: the Internet. Human trafficking groups turn to the internet because it affords virtually perfect anonymity. They use the Internet to ensnare victims and also have access to encrypted financial transactions. They can also easily sell services or images online. The most common tools used by such groups are: Forums, web message boards, chat rooms, peer-to-peer networks, websites, live streaming services. With adequate measures, most of these common tools can be used to mask their online identity and avoid detection by law enforcement agencies. Law enforcement agencies across the world face a unique challenge when it comes to the Internet. Countries need to increase their cooperation in dealing with this issue. The traditional local investigative efforts should be refined as well. Law enforcement officials and other professionals need to be educated on effective victim rehabilitation. For victims of human traffickers, the ordeal continues after being rescued. Effective victim rehabilitation services are marred by many misconceptions. Adequate assistance to the victim can only be provided if their psychological state is understood by the ones helping them. This means educating law enforcement officers, social workers, and healthcare providers on handing these individuals carefully. The behavior of law enforcement can affect the level of cooperation of the victim. Since most victims do not know their rights, they remain virtual prisoners even after they have been rescued. The only way to fight the menace of this modern-day slavery is through global collaboration and cooperation. Child soldiers is an issue that may not be solved easily. Child soldiers have been used in almost all of the recent conflicts occurring in the African region. The major factors which make a child more vulnerable to this extreme form of exploitation are poverty, displacement from home, being orphaned, and having limited access to education. According to the UN and other NGO estimates, over 70,000 former child soldiers have been involved in disarmament, demobilization and reintegration (DDR) programs since 1998. However, thousands remain involved with armed groups in Central and Western Africa. Moreover, peace in the region does not always mean improvement of these children’s’ lives. They might continue to be neglected or have limited access to the DDR programs. Use these ten facts while coming up with a topic for your critical essay on human trafficking. If you need more help, do not hesitate to check our 20 topics on human trafficking for a critical essay. If you are still not sure about writing a critical essay, check the guidelines in how to write a critical essay on human trafficking. References: Aronowitz, A. (2009). Human trafficking, human misery (p. 10). Westport, Conn.: Praeger. Blake, A. (2015). FBI’s largest ever human trafficking sting leads to over 150 arrests, 149 kids recovered. The Washington Times. Retrieved from washingtontimes.com/news/2015/oct/15/fbis-largest-ever-human-trafficking-sting-leads-ov/ Burke, M. (2013). Human trafficking. New York: Routledge. Wilson, J., Dalton, E. (2008). Human Trafficking in the Heartland: Variation in Law Enforcement Awareness and Response. Journal Of Contemporary Criminal Justice, 24(3), 296-313. http://dx.doi.org/10.1177/1043986208318227 Burke, M. (2013). Human trafficking (p. 9). New York: Routledge. New ILO Global Estimate of Forced Labour: 20.9 million victims. (2012). Ilo.org. Retrieved 18 March 2016, from ilo.org/global/about-the-ilo/newsroom/news/WCMS_182109/langen/index.htm Human Trafficking | Program on Humanitarian Policy and Conflict Research. (2016). Hpcrresearch.org. Retrieved 18 March 2016, from hpcrresearch.org/research/human-trafficking Vienna Forum to Fight Human Trafficking, Technology and Human Trafficking 8 (Background Paper, 2008), https://www.unodc.org/documents/human-trafficking/2008/BP017TechnologyandHumanTrafficking.pdf Increased focus on the link between the Internet and Human Trafficking | Europol. (2016). Europol.europa.eu. Retrieved 18 March 2016, from https://www.europol.europa.eu/content/increased-focus-link-between-internet-and-human-trafficking Palmiotto, M. Combating human trafficking (pp. 231-232).

Approaches to Adult Learning

Approaches to Adult Learning Annotated Overview The focus of this writing will be on the themes of the assigned chapter readings for Week 6. These chapter reading from Learning in Adulthood: A Comprehensive Guide was in the following chapters: 8, 9, and 10. This paper will also include additional learning resources (media video and instructor’s notes) and will outline points of interests gained from their viewing and reading. Week 5 Annotated Chapter Assignment This week’s study involved our reading of three chapters, viewing two media videos and article reading. This paper will touch on the points of interest that resonated with me in my reading as well as thoughts that I explored from the supportive learning resources (media video and instructor’s notes). The paper will conclude with a summary/discussion of what was gained through this learning experience and discuss ways this learning can be implemented. Understanding and Facilitating Adult Learning: A Comprehensive Approach Chapter 8 Theme The overall theme of this chapter highlighted an integrated approach to learning which shows the synergistic connection and combination of the mind, body, and spirit in learning called embodied learning. It also discussed the significance of learning through storytelling and heightened learning outcomes of narrative teaching. This section will address the points of interests that inspired to onto further study. Narrative Learning There are events that happen in our life which are unique. Some are uniquely dull and some can be uniquely exciting. However, the case each has a unique storyline that when told can help others to better understand and know something of the storyteller’s world that may lead to a significant discovery in their own. The writer points out that â€Å"Narrative knowing are not so much driven to find out more about the tangible outcomes of an event: its facts, logic and such, than they are about discovering meaning, and gaining under standing of the same event (Merriam, Baumgartner, the implications in the statement of one being personally involved in learning was spoken loud and clear throughout week six chapters. In reflecting on the theories and principles of transformative learning I can say that one of the enlightenments that I take away is through the means that transformative learning, one’s internal and external awareness is enhanced within that transformative learning experience. What I mean by that is, I learned that learning is more than just sitting in a room assimilating data. Cohen points out, that when one embodies the learning the learning experience, there is an opportunity created where any portion of the information being received can connect with meaning that initiates one’s conscious awareness that brings about a reflective moment which ushers in a revelation of one’s higher self. Transparently speaking, this reading brought up some thoughts that I had not previously co nsidered. Consequently, these three eye-opening chapters demand a deeper review and reflection on my part, if for nothing else than for the sake of growth through perspective changing and social enlightenment, which is the message I felt the writer was conveying within these three chapters. Incorporating Media and Instructor Notes The video, â€Å"New Approach to Learning† was an expose on the creator of Khan Academy. He is a former Hedge Fund analysis who started a free on line e-learning you tube website. This is a unique approach to sharing information with others that assister the self-directed learner supporting their ongoing learning settings. The presenter points out that his approach is simple and effective and attracts the attention of youth and adult learners around the world. The benefit of this approach to learning is that the learner can have ready access for a variety of learning event while learning at their pace. Mr. Khan points out that according to resea rch information the length of the content is at the right amount that facilities learning. The presenter also brought in a interviewee who expressed how this type of learning is a valuable asset to locations around the world that may not have access to any formal or informal means of education (Vantage Siam Co., 2011). The video, â€Å"Gen Y & New Approaches to Learning & Training† was interview centered on Generation Y and their approach to learning. The interviewee pointed out the demographic range of this new type of learner and the desires of the Gen Y group of learners to be taught in accordance to the technological society we live in. They want to be free in their ability to use the knowledge with the technology they have grown up with as compared to previous generations who did not have similar types of access. Both the interviewer and interviewee agreed that the responsibility of the teacher is to move away from former methods to incorporate this new desire for lear ning by making it easy for student involvement and encourages participation. This move will not only affect the present generation but it will prepare them for the upcoming one – Gen Z.(Award1956’s channel, 2010). The video, â€Å"Koren Alberich on New Approaches to Learning† was interview on three examples of learning using alternate reality games and virtual worlds. The interviewee explained how the games and worlds can be made to adapt to any environment and setting. Each can be structured to simulate desired learning outcomes. Two salient outcomes of these new approaches are: 1) the scalability. The environments and settings can meet any size of learning audience, 2) as for the use of virtual worlds they can be create real-time global location via internet that can bring global locations into one location (Clarey, 2011) Conclusion The overall thought of this week’s lesson has been an approach to learning that has helped me in synthesizing my lif e to what has been presented within these three chapters, as well to the previous lessons. Subjects like the principles of embodied learning with its lesson on spiritual and narrative learning are very insightful. I am a Pastor of a small congregation and I teach using the preaching method of expository preaching. After reading about narrative learning I have added storytelling as an element of preaching to help the listener gain a richer understanding of the content of my message. This is one example of how I have applied what I am learning. I believe that knowing and not applying what one knows means that knowledge remains as theoretical information. However, when that same knowledge is put into action then it takes on another essence, by becoming reality in the life of the one that has applied it. As I further reflect on what take away from the chapter dealing with Learning and knowing I now look at with I know and have learned through new lenses. Taking others perspectives, espe cially other cultures, will be hard to do. That is if one is not willing to, at the least, empathetically look at life from someone else’s perspective. I agree with the chapter writer concerning our western egotism when it comes to learning that inders us in that aspect. Our pride should not be the thing that keeps us from learning and knowing from other cultures. The truth is, in many cases other cultures have truly learned and know more than our does. Any barrier to intellectual growth must be overcome if we as a whole – world round – if we are to grow together. And as barriers, such as cultural pride and others come down that gives way to areas of growth in realms such as meaningful dialog brought about by the ethos of critical theory, as well as acceptance of ideals founded in postmodern and feminist perspectives. When approached with a mindset of open-mindedness, these theories and concepts are enlightening and the means of growth. Light makes things grow. Needless to say, I feel I have grown to have a deeper appreciation for what I have experienced thus far and look forward to what more is to come. References Award1956’s channel (Producer), & Award1956’s channel (Director). (2010, December 8,). Gen Y & new approaches to learning & training. [Video/DVD] Retrieved from https://www.youtube.com/watch?v=o-SXIdXMqeA Bohman, J., & Rehg, W. (2014). Jà ¼rgen habermas. Retrieved from https://plato.stanford.edu/entries/habermas/#HabDisThe Clarey, J. (Producer), & Clarey, J. (Director). (2011, April 22,). Koreen olbrish on new approaches to learning. [Video/DVD] Foote, L. S. (2015). Re-storying life as a means of critical reflection: The power of narrative learning. Christian Higher Education, 14 (3), 116-126. doi:10.1080/15363759.2015.1028580 Merriam, S. B., Baumgartner, L., & Caffarella, R. S. (2007). Learning in adulthood (3. ed. ed.). San Francisco, CA: Jossey-Bass. Nemec, P. B. (2012). Transformative le arning. Psychiatric Rehabilitation Journal, 35 (6), 478-479. doi:10.1037/h0094585 Paul, & Pedersen. (1980). The cultural boundaries of education and non-eastern alternatives. 1 Retrieved from http://journals.sagepub.com/doi/abs/10.1177/014303438000100507 Qiufang Fu, Zoltan Dienes, Junchen Shang, & Xiaolan Fu. (2013). Who learns more? cultural differences in implicit sequence learning. PLoS One, 8 (8) doi:10.1371/journal.pone.0071625 Vantage Siam Co., L. (Producer), & Vantage Siam Co., L. (Director). (2011, 15 July). New approaches to learning. [Video/DVD]

Marketing Segmentation and Targeting Essay Example | Topics and Well Written Essays - 1500 words

Marketing Segmentation and Targeting - Essay Example This research will begin with the statement that A market, in contemporary terms, is defined as a place where both buyers and sellers come to meet with the objective of exchanging of goods or even services. In this text, the general definition of a market is a group of both people as well as businesses with a clear interest, purchasing ability and willingness to spend some money to get the goods or services to satisfy their specific needs. Market segmentation is the grouping of customers who may be individual or corporate into a pool of customers with similar demands (goods and services) in terms of prices and designs. It can also be termed as a marketing strategy where a large market is divided into various subsets according to the customers’ demands. A good market segment should be homogenous meaning all customers in a specific segment would prefer a common product quality. on the other hand, buyers from different segments are expected to have different products and services tastes. However, all these should yield many returns.   The term can also be described as grouping customers with similar needs and charged differently from other groups or segments. Statistical analysis is done on some characteristics to come up with a certain market segment. Among the characteristics are the customers’ location, price, income, religion, and gender. Market segmentation is a business strategy upon which other marketing decisions are based.  ... The first is the geographic segmentation which is determined by various regional variables like nations, neighborhoods, climate, and rate of population growth as well as the population density. Demographic segmentations consider age, level of education, income, status of family, occupational factors, and the customers’ gender. Psychographic market grouping is making use of psychological science to know customers well and is based on the attitudes and the general customers’ lifestyle as well as values. Finally, behavioral market differentiations is done according to the rates at which the customers use the goods or services in question, price sensitivity, how loyal the customer is to a certain brand, as well as the benefits attained. The greatest purpose of market segmentation is to enable sales activities to put more emphasis on a certain market segment with the highest chances to buy the products or services. If properly done, higher sales will be realized. In other pe rspectives, it is aimed to improve business or company’s competitive nature as well as serve the customers in a better way which translates to better output such as sales increase, better market share, and a good business image. Other benefits of this market strategy is to get to the bottom understanding of the customers’ needs and this translates to improvement of a company or business in general. This confers on the business a competitive advantage due to the better services offered to the grouped customers. The other advantages are that the goods or services termed as responsive could be designed to satisfy the wants of a certain market place. Secondly, it can be used to decide on effective costs and creating awareness on a certain

Meeting stakeholder and quality needs Research Paper

Meeting stakeholder and quality needs - Research Paper Example All these people play different roles and have different expectations. The managers make decisions, plan, organise and control the operations of the organisation and are accountable to the shareholders or the owners. The employees or staffs such as the pharmacists offer their skilled services to the patients for a salary or an agreed wage. Such services improve quality care and enhance patient safety and as such serve as a touch point for healthcare information for the hospitals as well as the patients. The patients on the other hand are among the key stakeholders for hospitals as they seek medical services expecting quality and affordable treatment. If the hospitals fail to meet the expectations of the patients, they are bound to fail. Other stakeholders include the suppliers who deliver products to hospitals as well as the community members who make up the largest percentage of the patients as well as the government who effect policies, rules and legislations which protect all the stakeholders (Heidi et al 20). Communication is vital in keeping the stakeholders satisfied. Always engage with the stakeholders to understand their concerns and the best way to address them. Communication breakdown may cause frustration and as such the stakeholders may lose their confidence in the organisation. Proper communication ensures that the stakeholders feel valued and that their interests are being looked out for. The primary goal of successful communications approach is to manage and eliminate surprises. It is advisable to manage the information stakeholders get, as well as their perception and communicate the feedback expected to deliver in the organisation. As such, a communications planning matrix will take stakeholders analysis and identify each stakeholder’s roles, what needs to be communicated and the expected feedback (Heidi et al 29). Setting up regular meetings is of essence

Martin Luther Essay examples -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Martin Luther grew up in a time when there was basically one religion to look upon. Luther was born on November 10, 1483, in Eisleben, Germany. He was raised Catholic by his family that was held together by his father, Hans. Hans was a miner, and he worked his way up to the middle class by leasing mines and furnaces. With the money that he earned, he bought his family a house, and he became a well-respected citizen of their new hometown, Mansfeld. At seven years old, Martin began his schooling to fill his father’s dream of becoming a lawyer. At school, he learned the basics and was taught Latin. The students were not only to learn how to speak Latin, but they also had to speak the language at all times. At age thirteen, a new school boarded young Luther. He was sent thirty miles north to the city of Magdenburg. His time spent there was short. The year that he attended the school, he learned of his ambition to serve God. Luther spoke fondly of the Brothers at the school. They showed Luther what it was like to witness God’s power. Martin finished off his boarding school years at St. George’s School, located in Eisenach. Luther had many great memories of St. George’s, including one of his teachers, Johann Trebonius. Luther enjoyed Trebonius’ teachings because of the equality that was displayed between the students and the teacher. St. George’s also gave Luther the ability to see what a life of the religious order was like. In 1501, Martin left Eise...

Crisis in Rwanda Brief Background Essay

The pre-colonial Rwanda was characterized by a fluid of ethnic divisions between the majority of the population (Hutus, comprising of about 85% of the population in 1999) and the minority of the population (Tutsis, comprising of about 8-14% as per the time of the genocide in 1994), and could not reportedly be considered as separate tribes. Inter-communal conflict did not exist. These existed even though Tutsis were dominant in the small Rwandan aristocracy. According to Wrage (2000), mass murder similar to the one in 1994 was unheard of and there were no common ethnic lines before 1960. The records of Belgium indicate that Rwandans had a sense of belonging to their nation. The Belgians, who took over the country during the World War I from Germans who had colonized the country from 1894-1916, ruled the country until their independence in 1962. The Belgians granted preferential status to the Tutsis and this was the root cause of the massive killing which led to a loss of about 800,000 people (Jones, 2000). According to Prunier, the Belgians highlighted the differences that existed among the two tribes and Tutsis (who had an appearance more like the Europeans’ compared to the Hutus) were considered the master race and were granted preference in the Belgium’s Rwandan auxiliaries by 1930. This earned them hatred from the Hutus. The identity cards introduced by the Belgians in 1933 designating people as Hutu, Twa or Tutsi played a role in the genocide because it helped genocide architects distinguish their Tutsi victims. The more educated and prosperous Tutsis led struggle for independence after the World War II and the Belgians switched to allege to the Hutus. In between 1959 and 1962, revenging Hutus murdered about 15,000 Tutsis and made more than 100,000 to flee to the neighboring countries. The assassination of the President Habyarimana on 6 April 1994 seemed to have been because of his acceptance to accommodate the Tutsis’ Rwanda Patriotic Front (RPF) in the Rwandan government by signing a peace treaty, which was not welcome by some Hutus including those powerful in the government. RPF was formed by Tutsis in Uganda and had plans to invade Rwanda and overthrow the president. The opposing Hutus seemed to give a solution to the problem, instead of welcoming them. Tutsis were killed massively, and some Hutus who were assumed to be Tutsis. The daily death rate is said to have been at least five times that of the Nazi death camps and the most concentrated incident of genocide in human history, together with that of the Soviet prisoners-of-war (Prunier, 1995; Gourevitch, 1998). Implications of the genocide: Current issues that are affecting Rwanda to date that need more attention The Rwandan government released figures of a first major census in February 2002, aimed at an effort to establish the number of those who lost their lives during the genocide. The findings asserted that about a seventh of the population-1 million, and seventy four thousand people-lost their lives. Among these, 94% comprised of Tutsis. Men were the major target in this genocide. The number of men can only be estimated and there are suggestions that they were 75-80% (Jones, 2000). The Rwandan work force was affected whose effects on economy may be felt to date. According to Prunier, the Rwandan economy stills remains badly hurt and no signs of quick recovery. Many teachers died in the genocide and this has led to suffering of the education sector. Hutu and Tutsi extremists link solution to annihilation of the other, and this could lead to another wave of killings. Issue 1: Loss of human labor necessary for growth of the Rwandan economy, due to the massive killing in the 1994 Genocide killings †¢ An estimated number of males killed consisted of 75-80% of those who died in the genocide. There are reports that indicate low percentage of adult male, such as the 20% of adult men consisting of 20% of the whole population in Gitamara district in Central Rwanda (Gough, 2000). This was because of the gendercidal killings which have led to demographic imbalance which may continue for longer (El-Bushra; cited in Jones, 2000). It is obvious that the killings resulted to loss of human labor in all sectors of the Rwandan economy. Low food productivity in highly attacked areas has been linked to physical inability of women. Issue 2: The number of the HIV and Aids victims in the present Rwanda is partly because of the genocide killings †¢ Women were forced into sexual relationships with the killers with the threats that they would be killed if they refused (Jones, 2000). This resulted into transmission of the killer disease. Rapes, forced â€Å"marriages† and mutilation of the vagina and pelvic areas with weapons was also experienced by women (‘Shattered Lives: Sexual violence During the Rwandan Genocide and its Aftermath’, 1996). According to McGreal (2001), orphans whose fathers were killed by machetes and mothers by HIV would be in tens of thousands. In 2001, two thirds of the tested 1200, of the 25000 Tutsi women belonging to the Widows of Genocide organization (Avega) were HIV-positive (McGreal, 2001). Issue 3: The current indication of lack of trust, and suspicion may indicate that there is potential for another massive killing like that experienced in the 1994 †¢ According to Jones, many Hutus feel proclaimed guilty by association, many Tutsis’ convictions that repressing Hutus will assure them of their survival, and the belief by extremists on both side that annihilating one another is the only solution. The situation may spark another wave of killings. Recommendation Regarding Crisis in Rwanda The following are recommendations that may alleviate the current situation in Rwanda, regarding the economy, security stability and sexual violence and HIV and AIDS illnesses. †¢ Recommendation for the sexual violation 1. The families of those whose rights were sexually violated continue to suffer to date. The government should strengthen its support for the children of the families where rape cases were witnessed resulting in the contrasting of the HIV and Aids. The government should put in place a national program to search for the victims regardless of their tribe and support their children by funding for their education to completion. 2. The government should encourage and fund support programs by the local authorities for the women who were mutilated on their genitals and who experienced gang rape. The support program must include compensation to the victims which will help them establish business and other self-help ventures. The people who were the sources to root causes of the genocide event like Belgians, and who participated in one way or the other must come in and support the country in compensating for the victim. †¢ Recommendation for the shortage of labor 1. The government should continue to invest on current-technological labor force while the population balance is set to increase in the near future. The government should identify areas that were massively affected and launch special programs to ensure production of food and other labor shortages are catered for. 2. The government should look for outsourced labor from the neighboring countries to take care of the human power shortages like lack of enough teachers and other personnel in other fields. Besides, the government should focus more resources on funding the education system to raise more professions. This is by funding education for the poor and the economically disadvantaged that form the majority of the population. 3. The government should ensure that the public and the private sectors have arrangements to work through out for 24 hours to increase man hours for production and rendering of quicker services. The government should also look for the possibilities of removing all the barriers affecting or delaying production processes and investments in any way. †¢ Recommendation on potential for another genocide event 1. The government should have institutions that are all-inclusive in all sectors for different social groupings. The government must always venture into constructive consultative means of making its major decisions in order to avoid conflicts on political issues and defiance by the masses which may be linked to certain interest groups like the tribe groupings. Besides, criminals must be deals with as provides the law without any discrimination, favor or fear. Those who were involved in the genocide and are yet to be prosecuted must be made to carry their own cross without any consideration to their political inclinations and background. This is by ensuring that the country has an all-inclusive, proper constitution and judicial system. Bibliography Chris McGreal. â€Å"A Pearl in Rwanda’s genocide horror†. The Guardian. UK, December 5, 2001. Retrieved 15 November 2008 from http://www. gurdian. co. uk/Archive/Article/0,4273,4313577,00. html Gough. â€Å"Husband-hiring hastens the spread of Aids in Rwanda†. The Guardian. February 8, 2000. UK Gourevitch Philip. We Wish to Inform You That Tomorrow We Will Be Killed With Our Families: Stories from Rwanda. Farrar, Straus and Giroux, 1998, p. 3 Jones Adam. â€Å"Case Study: Genocide in Rwanda, 1994. † 2000. Retrieved 15 November 2008 from http://www. gendercide. org/case_rwanda. html Prunier G. â€Å"Rwanda’s Struggle to Recover from Genocide,† Microsoft Encarta Encyclopedia 99 Prunier G. The Rwanda Crisis: History of a Genocide. Columbia University Press, 1995. p. 261 Shattered Lives: Sexual Violence During the Rwandan Genocide and its Aftermath. Human Rights Watch, 1996. Retrieved 15 November 2008 from http://www. hrw. org/summaries/s. rwanda969. html Wrage. (2000). â€Å"Genocide in Rwanda: Draft Case Study for Teaching Ethics and International Affairs. â€Å"

Port of Ostia During a Tempest by Leonardo Carlo...

As I stood staring at the beautifully detailed oil-on-canvas painting, my mind began racing, conjuring up random stories behind all the people, the place, and the weather in this painting. This painting, titled Port of Ostia During a Tempest by Leonardo Carlo Coccorante, is nothing more than just a story portrayed on a canvas and its words, the oils, are scattered all over it, depicting a story about a populous port going through some horrible weather and the people experiencing it first-hand. The interactions between the people are perfectly portrayed and from each one a different story can be contrived—each sharing the subject of the brutal weather. The amount of detail in this scenic painting is overwhelming; thus, countless thoughts†¦show more content†¦The Coccorante painting is a straight-forward depiction of a scene, while on the other hand the Grooms painting is a more abstract painting of an unlikely scene. The Grooms painting shows a big collection of vegeta bles in the middle of a white canvas; out of the middle of this pile of vegetables Dali’s face pops out along with both his hands. The caricature of Dali is very cartoon-ish as he is shown with an over-sized mustache, unkempt and crazy hair, unsynchronized eyes, and pursed lips. But regardless of the more limited-in-scope perspective, the Groom’s painting provided as wide a universe of knowledge as the Coccarante piece. But what is the process involved in taking these observations and manipulating them into ideas and then critiques and then even further into analysis? A certain branch of philosophy, called epistemology, deals with knowledge—more specifically with the origin, nature, methods, and limits of human knowledge. Even though there is a large amount of philosophers that study within this branch of philosophy, the one that I automatically (almost subconsciously) relate to issues about the origin of knowledge is one Scottish philosopher by the name of David Hume. His basic belief is that knowledge is based on experience—shown by the quote: â€Å"It is therefore by experience only, that we can infer the existence of one object from that of another.† (Hume, Section VI). In his most